Territorial marketing and its role in determining regional competitiveness. Evaluating supply chain management

Abstract

Nowadays, development and sustainability are often combined in the analysis of regional and local processes. In this case, the definition of both competitiveness and sustainability of development require adequate interpretation and quantitative assessment. Territorial marketing is used as a tool to assess the competitiveness of a region. The main purpose of our research is to analyze the methodological and practical aspects of the sustainable development strategy of competitiveness of the Kazakhstan regions and the ways to implement it based on territorial marketing. Among the crucial indicators of territorial marketing, which this article tackles, supply chain management draws particular interest. Each indicator includes a set of criteria that best describe it. This is a 10-point rating system, where the region that showed the best result gets 10 points. It is assumed that based on the generally accepted methods the overall competitiveness can be measured, considering the competitiveness of the 5 mentioned indicators, as well as their assessment with regard to the competitiveness of their criteria. The research results showed that the aggregate indicator for all the regions is below average. The findings show that the Turkestan and Pavlodar regions are the most competitive in supply chain management, having the largest number of shipments. The overwhelming majority of Kazakhstan enterprises are small enterprises, which suggests that the logistics services market is still developing. The use of modern information technologies will optimize warehouse operations. A positive result is ensured by effective local regulation since doing business in Kazakhstan is relatively cheap. In our research, we offer some recommendations for improving the territorial indicators that determine the competitiveness of regions. .

Prospects for creating a digital service E-Lean-Hub in a lean university model

“…Despite this, there is no systematic approach to quality assurance for trust in society. The development of the education system based on the principles of sustainable development with the use of modern management technologies and the formation of a smart educational environment relies on a number of strategic documents adopted at the Federal level [3].…”

The Matrix Model of the Tactical Prospects of the Company’s Sales Logistics

“…The advantage of this technique is the flexibility in use for many industries (Mishenin et al, 2018). The next step in the application of the obtained economic and mathematical tools for making managerial decisions in the field of sales logistics of an enterprise may be the development of a point scale for the formation of a sales budget (Kuznetsova, 2014;Ishihara and Ching, 2016;Otter et al, 2017;Tovma et al, 2020) and the debtor work plan.…”

“…An attractive approach is described in (Uspuriene et al, 2016), according to which the preliminary ranking of material resources is carried out, considering the importance for the processes in public institutions. The following types of research served as the prerequisites for the author's methodology for rating customers / debtors and goods: -sales management methods based on combining ABC and XYZ analyzes (Yankovskaya and Mikova, 2017;Bubnova, Voronkov and Guzikova, 2017;Tovma et al, 2020;Zenkova and Gaman, 2017;Guo et al, 2019); -techniques describing general ratings of logistics performance (Izmaylova, et al, 2018;Karkhova, 2019;Malevich and Aitova, 2018;Novikov and Novikova, 2015;Tang and Abosedra, 2019;Belantová, Gálová and Taraba, 2019). Distinctive features of the developed matrix method for regulating sales logistics are: -increased number of evaluation criteria, thus, the method in question can be called multiparameter;…”

Marketing and innovative aspects of the research of the competitiveness of countries in the grain market (for example, wheat)

“…Here we should adopt a method of approach to wheat growing similar to the Canadian system, where special attention is paid to the best varieties of hard and soft wheat intended for export. The group of authors gave their recommendations for improving the territorial indicators that determine the competitiveness of regions [6]. It means that we need to develop areas that are most favorable for doing agro business, thereby expanding territorial marketing.…”