“…Leaders rely on the language of storytelling to ascribe meaning to organizations through their communication (Fisher 1987, Littlejohn 1999, Eisenberg and Goodall 2004, leadership (Fleming 2001, Irving and Klenke 2004, Driscoll and McKee 2007, knowledge (Czarniawska 1997, Roth and Kleiner 1998, Stewart 1998, Zack 1999, research (Pack and Knight 2000), education (Abrahamson 1998, Breuer 1998Crossan et al 1999, Kaye and Jacobson 1999, Quong and Walker 1999, management (Morgan andDennehy 1997, Winter et al 1997), culture (Pink 2006), strategy (Barry and Elmes 1997, Lindstrom 1998, Holden 1999, reputation (Vendelo 1998), and technology (Metcalfe 1997, Friedman 2006, thus it influences the organization's reality. By influencing organizational reality by enhancing organizational quality through the language of organizational storytelling, leaders foment change (Gardner 1999).…”