Tell Me Who You Are and I Will Tell You Where to Go: Travel Personality Testing for Destination Recommendation Systems

Tell Me Who You Think You Are and I Tell You How You Travel. Exploring the Viability of Market Segmentation by Means of Travelers' Stated Personality: Insights from a Mature Market (Switzerland)

“…From a theoretical perspective the study adds to the growing literature in the field of psychographic segmentation in tourism Dolnicar & Leisch, 2003;Galloway, 2002;Gretzel et al, 2004Gretzel et al, , 2005Horneman et al, 2002;Plog, 2002;Prebensen et al, 2003) and shows evidence that market analysis in terms of psychological variables (psychographic analysis) is useful.…”

“…Personality is the total of many personal and individual traits, attitudes, and interests (Gretzel, Mitsche, Hwang, & Fesenmaier, 2004, 2005. Many theories have been developed to explain the personality and its influence on the behavior of people, although it is difficult to measure (McKinlay, O'Connor, & Ross, 2007).…”

“…Altogether, a number of researchers examine the potential of personality traits as a segmentation basis in the field of tourism Dolnicar & Leisch, 2003;Galloway, 2002;Gountas et al, 2011;Gretzel et al, 2004Gretzel et al, , 2005Horneman, Carter, Wei, & Ruys, 2002;Plog, 2002;Prebensen, Larsen, & Abelesen, 2003). The study at hand aims to investigate market segmentation by personal traits of travelers (i.e., self-stated personality).…”

Tourism Strategic Marketing Planning: Challenges and Opportunities for Tourism Business Sector in Egypt

“…It is important to continuously satisfy changing consumer needs. Companies that view this as fundamental to success practice the art of market-oriented strategic planning (Gretzel et al, 2004;Kotler, Bowen, & Makens, 2003;Middleton & Clarke, 2001).…”

“…It is clear that there are many differing factors (variables) that influence the strategic framework of tourism companies/destinations, all of which impact on the company's decision for concentrating on shortterm or long-term objectives (Gretzel et al, 2004). Analyzing these variables is difficult due to the complexity of the tourism industry and the unique aims, objectives, and trading tourism business environments of each tourism company/destination within the industry.…”