Television Series Review – Sunderland ‘Til I Die

Editorial: Q. What can we learn from Sunderland AFC about the future of tourism? A. Absolutely everything.

“…13. Fans of Sunderland often share the successes and (more often) failures with the team and by extension, with other Sunderland fans (Pratt, 2022). This is about the management of tourism, success and failures.…”

“…30. A Sunderland AFC game acts like a tourist attraction: large numbers come to eat, drink, shop, visit museums and take tours of the stadia themselves (Pratt, 2022).…”

“…It was a great pleasure that Professor Stephan Pratt (University of the South Pacific) reviewed the documentary series Sunderland 'Til I Die (Pearlman andTurner, 2018-2020), published in this issue (Pratt, 2022) 2. When you are at the Stadium of Light (Sunderland AFC's home ground) you are transported emotionally from reality to fantasy.…”

“…3. Sunderland is a massive, massive footballing city (Pratt, 2022), just like tourism is a massive, massive global industry.…”

“…Every weekend, football fans are traversing the country to support their team. In the same way, food and beverage places, and particularly pubs, are populated with visiting fans (Pratt, 2022). 17.…”