Editorial: Q. What can we learn from Sunderland AFC about the future of tourism? A. Absolutely everything.

Abstract

underland: a football city and a city that is about football. A place where the epicentre of life is the football teamand that team is Sunderland Association Football Club (SAFC). Those born in Sunderland talk about Sunderland AFC at the pub, endlessly play out Jimmy Montgomery's double save from the 1973 FA Cup final and regard Bob Stokoe as a god. This city has only one team that matters and a visceral hatred of Newcastle United which is not only restricted to the Tyne-Wear football derbies. As a passionate Sunderland AFC fan and someone who was born in Sunderland, I grew up with the greetings of "Ha'way the lads" and the music of "Dance of the Knights". So, what has this got to do with the future of tourism? (I will tell you in a moment.

Editorial: Tourism futures researchers of inspiration

“…In his viewpiont paper “What can we learn from Star Wars about the future of tourism? Absolutely everything!” (Ivanov, 2023), Stanislav compares Stars Wars with Yeoman's (2022a, b) editorial about Sunderland AFC making a series of metaphorical claims about the future of tourism. Ivanov and Webster (2023) in “Restaurants and Robots” raise the concerns that in the hospitality industry in many developed countries labor shortages are more than likely to bring about further automation in food and beverage operations.…”

What can we learn from Star Wars about the future of tourism? Absolutely everything!

“…This viewpoint is a response to Yeoman's (2022) recent editorial Q. What can we learn from Sunderland AFC about the future of tourism?…”

“…This viewpoint is a response to Yeoman's (2022) The future technology in travel, tourism and hospitality 1. Artificial superintelligence (Bostrum, 2014) has not been achieved.…”