1974
DOI: 10.1080/08838157409363733
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Television movie audiences and movie awards: A statistical study

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Cited by 14 publications
(7 citation statements)
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“…Past studies (16,17) as well as trade sources (Variety, July 9, 1980, p. 7) indicate that theatrical rentals are a key element in forecasting the network ratings success of theatrical movies. A positive coefficient was expected for this independent variable.…”
Section: To Test the Theoretical Model Of Ratings Prediction Presentementioning
confidence: 99%
“…Past studies (16,17) as well as trade sources (Variety, July 9, 1980, p. 7) indicate that theatrical rentals are a key element in forecasting the network ratings success of theatrical movies. A positive coefficient was expected for this independent variable.…”
Section: To Test the Theoretical Model Of Ratings Prediction Presentementioning
confidence: 99%
“…6An anonymous referee questioned whether any inferences can be made on the basis of box office returns alone, suggesting that home entertainment revenue might yield different results. Yet research has shown that home viewing tastes do not disagree substantially from those in the movie theaters (e.g., Prosser, 2002; Taylor, 1974). If anything, home viewers may be more likely to see more family oriented films.…”
mentioning
confidence: 98%
“…Even these studies have not compared the predictive power of alternative award series. The only exception is a single inquiry that evaluated alternative best picture awards with respect to a movie's Nielsen ratings when broadcast on television (Taylor, 1974).…”
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confidence: 99%