“…Of course, it’s true that there was also, alongside the European, 20th-century Marxist and structuralist traditions, a more British, ‘culturalist’ tradition that fed into media and cultural studies. Like Dave, I was interested in Williams’ writings, including his notes on mobile privatisation (see Moores, 1993b), which I felt allowed more room for an exploration of the practical, the everyday and the ordinary. I developed an interest, too, in engaging with Anthony Giddens’ social theories of ‘structuration’ and modernity (Giddens, 1984, 1990; Moores, 1995, 2005), and Erving Goffman’s work on what he came to call the ‘interaction order’ (Goffman, 1983; Moores, 1999).…”