Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren.

Abstract

The findings suggest that alcohol advertising may predispose young people to drinking. As a result, efforts to prevent drinking and drinking problems among young people should give attention to countering the potential effects of alcohol advertising.

Specifying the antecedents of breast-feeding duration in Peru through a structural equation model

“…Although such efforts have uncovered a number of significant predictors, a necessary step is missing from research on breast-feeding, namely, the study of those predictors as a system or coherent model. Structural equation models have been successfully applied in the public health arena to understand how different determinants relate to each other and how they influence directly and indirectly health indicators such as child morbidity, mortality and birth weight [6][7][8][9][10][11] . Mosley and Chen 6 were two of the earliest advocates of the use of these types of models in the health area.…”

Alcohol Portrayals in Movies: Now We Know They're There, What Next?

“…There is a growing body of research into the effects of alcohol advertising on young people, with a general level of agreement that there is an association between exposure and alcohol expectancies [6,7], between exposure and drinking intentions [7][8][9], and even between exposure and current or future drinking [10,11]. It is likely that alcohol portrayals in movies will have an even stronger effect on young people, particularly in relation to perceived social norms and alcohol expectancies.…”

The Growth in Marketing Alliances between US Professional Sport and Legalised Gambling Entities: Are We Putting Sport Consumers at Risk?

“…Like tobacco and alcohol, gambling has been shown to start during adolescence (National Gambling Impact Study Commission, 1999). Academic research, much of which has been conducted outside the United States, has suggested that both tobacco sponsorships (Hoek, Gendall, & Stockdale, 1993) and sport marketing promoting beer (Grube & Wallack, 1994;Slater, Rouner, Murphy, Beauvais, Van Leuven, & Domenech, 1996) can have significant effects on young consumers. Hoek et al (1993), for instance, found that a single exposure to tobacco sponsorship advertising reinforced existing smoking behaviour among young New Zealand male school-aged smokers, created more favourable attitudes towards smoking among non-smokers, and increased non-smokersʼ brand awareness, thus suggesting that sponsorship ads fulfil a function very similar to product advertising.…”