Television and persuasion: Effects of the programs between the ads

Shrum, L. J.

doi:10.1002/(sici)1520-6793(199903)16:2<119::aid-mar4>3.0.co;2-r

Cited by 40 publications

(34 citation statements)

References 58 publications

(53 reference statements)

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“…This phenomenon, called the availability heuristic, has been found in several experimental studies (see Schwarz and Vaughn 2002). Schrum (1999) surveys several empirical studies, and concludes that frequent television watching can increase the ease with which a person can imagine events such as violent crime, heroic physicians and private swimming pools, thus making him or her overestimate the prevalence of these events. Similarly, when people encounter advertisements promoting green consumption, they may unconciously mix real others with people they have 'met' through advertising, biasing their assessment of a upwards.…”

Section: Information Campaigns and Advertisingmentioning

confidence: 99%

Green Consumers and Public Policy: On Socially Contingent Moral Motivation

2003

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in

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Section: Information Campaigns and Advertisingmentioning

confidence: 99%

Green Consumers and Public Policy: On Socially Contingent Moral Motivation

2003

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“…15 Both social and psychological differences mediate how content influences the receiver of mass media messages. 16 Social learning theory posits that people model the attitudes and behaviors that characters portray. 17 Moreover media content intended solely for entertainment purposes may result in unintended cognitive, affective, and behavioral impacts.…”

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confidence: 99%

Unintentional injury depictions in popular children’s television programs

Glik¹,

Kinsler

Todd

et al. 2005

Inj Prev

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Objectives: The frequency and magnitude of depictions of risky events and unintentional injuries in top ranked children's animated and live action television programs was assessed. Methods: Qualitative and quantitative media content analysis were used. Scenes from television episodes were examined for the depiction of risky events and unintentional injuries. Results: A total of 201 actual and potential injury related events were tabulated in 99 episodes aired in 2003 and 2004. Only 26% of the risky events depicted led to an injury or physical consequence. More than 80% of the events involved behavioral or environmental risk factors. Safety factors were not present in over 90% of risky events depicted. The general tone and context of events was humor or indifference rather than concern or action, with little or no relevance to the plot. Conclusion: Unintentional injuries are the leading cause of death and disability for children, yet animated and live action television programs marketed to children continue to portray injury risk inaccurately. Working with the children's television production industry to improve injury depiction is a much needed advocacy activity.

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“…These results reveal a more straightforward moral lesson presented in the fiction genre than in news and information or entertainment. Lawbreakers and criminals were punished, which reinforces (and simultaneously cultivates) viewers' desire for a belief in a just world (Shrum, 1999). Television ritualizes transgressive events-particularly transgressions of the law-and their punishment with functional implications for the maintenance of social order.…”

Section: Discussionmentioning

confidence: 78%

From Good to Bad and Everything in Between: An Analysis of Genre Differences in the Representation of Moral Nature

Daalmans

Hijmans

Wester

2017

Journal of Media Ethics

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This study explores the presence of different moral natures-neutral, good, bad, ambivalent-and its association with sociodemographic characteristics in 3 television genres, through content analysis (N = 3,993). Results show that morally ambivalent characters dominate the cast of fiction, whereas neutral characters form a majority in news and information programming. In all genres, morally ambivalent characters are typed by social and professional transgression, while morally bad characters are typed by transgressions of the law. Although two thirds of all transgressions are punished, morally bad characters are always punished, whereas morally ambivalent characters more often get away without consequences. ARTICLE HISTORY

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Television and persuasion: Effects of the programs between the ads

Cited by 40 publications

References 58 publications

Green Consumers and Public Policy: On Socially Contingent Moral Motivation

Green Consumers and Public Policy: On Socially Contingent Moral Motivation

Unintentional injury depictions in popular children’s television programs

From Good to Bad and Everything in Between: An Analysis of Genre Differences in the Representation of Moral Nature

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