“…2 We focus here on their orientation to Martin's metatheory of organizational culture (see Frost et al, 1991;Martin, 1992Martin, , 2002Martin & Meyerson, 1988;Martin & Siehl, 1983;Meyerson & Martin, 1987;Siehl & Martin, 1984). 3 Associated themes may be traced in two genres of organizational communication scholarship: (a) empirical studies using the metatheory to generate research questions and warrant knowledge claims (e.g., Considine, 2004;Eisenberg, Murphy, & Andrews, 1998;Hoffman & Medlock-Klyukovski, 2004;Hylmo & Buzzanell, 2002;Witmer, 1997) and (b) textbooks, handbooks, case study collections, and book reviews that assess its value for organizational communication scholarship (e.g., Brummans & Putnam, 2003;Eisenberg & Goodall, 1993;Eisenberg & Riley, 2001;Keyton, 2005;Mumby, 1994;Putnam, 2003;Sypher, 1990).…”