Technology transfer materials — Are we learning the technology of transfer?

Abstract

The process of producing written documents for use in technology transfer or extension is reviewed. Despite a well documented understanding of this process, when recent examples of extension materials are tested against a checklist of best practice of physical attributes (a technology of transfer), a departure is evident. A series of recommendations are made for improving the process. These emphasize (1) focusing upon the purpose of each document, (2) redressing the perceptions of the technologists involved and raising their awareness of the design aspects of good communication by using the checklist, and (3) engaging in evaluation at all stages of the production process with the participation of the target group.

Tailoring print materials to match literacy levels:A challenge for document designers and practitioners in adult literacy

“…The space between letters must be less than the space between words, and word space must be less than the space between lines (Velasco et al 1996).…”

“…Start with the most important information, include review sections whenever possible, and restate the key points again at the end (Bembridge 1991;PATH, 2002, 37;Velasco et al 1996) Calls attention to important information that will enhance comprehension and recall…”

“…Arrange content in a way that is logical for the audience (Velasco et al 1996); e.g. by recommending actions or steps, by main and sub-themes, or by time (agricultural extension materials) (NCI 1994).…”

Using the printed medium to disseminate information about psychiatric disorders: original article

“…-Using capital letters to emphasize text inhibits the reader from easily recognizing words. 6,20 -A font size of 12 is recommended for most readers, but can be reduced or increased based on the needs of the audience. 21,13 A high percentage of low literate readers might necessitate an increase in the size of the font.…”

“…The layout is defined as "the arrangement of the elements of the material on the page". 20 Layout should be used to capture the reader's attention and create an attractive document signalling quality and importance.…”