“…These profiles could be used to acquire knowledge about individual preferences and behaviours, for marketing purposes and for the prevention and detection of cyber attacks, fraud and other crimes, as well as terrorist activities (Gilliom, 2001). Data gathering and analysis activities of corporations, banks, lending institutions, health insurance agents, credit card and marketing companies were perceived as the primary sources of intrusion and obliteration of privacy (As-Saber et al, 2007;Becker, 2005;Clarke, 1998). Data gathering and analysis activities of corporations, banks, lending institutions, health insurance agents, credit card and marketing companies were perceived as the primary sources of intrusion and obliteration of privacy (As-Saber et al, 2007;Becker, 2005;Clarke, 1998).…”