Technology readiness and purchase intention: role of perceived value and online satisfaction in the context of luxury hotels

Pham, Long; Williamson, Stan; Lane, Peggy L.; Limbu, Yam B.; Nguyen, Pham Thi Hoan; Coomer, Tatyana

doi:10.1504/ijmdm.2020.104208

Cited by 27 publications

(35 citation statements)

References 61 publications

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“…The meaning of customer perceived value is constantly enriched in theory research. Pham et al (2020) found that perceived value was positively impacted by optimism and innovativeness, and insecurity had negatively effect on perceived value; customer satis-Journal of Service Science and Management faction and purchase intention were positively affected by perceived value. In the meanwhile customer satisfaction had positively influences on purchase intention.…”

Section: Perceived Value and Purchase Intentionmentioning

confidence: 96%

On the Development of Intangible Cultural Heritage Souvenir Based on the Perception of Tourists

Liu¹,

Han²,

Wang³

2020

JSSM

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The study provided a structural equation model of developing ICH souvenir based on the perception of tourists taking attitude towards protecting ICH, perceived problem, perceived value, customer participation and purchase intention as variables. The research examined the influence of attitude towards protecting ICH, perceived problem, perceived value, customer participation on purchase intention for ICH souvenir. Data were collected by using questionnaires and 396 questionnaires were valid. The data were analyzed through Structural Equation Modeling (SEM) with Amos computer program. The findings showed that attitude towards protecting ICH, perceived value and customer participation had significant and positive influence on purchase intention for ICH souvenir. Perceived value had the most significant and positive influence on purchase intention, followed by customer participation and attitude towards protecting ICH. However, perceived problem had a significant and negative influence on purchase intention for ICH souvenir. At last, some suggestions are given for tourism enterprises to develop ICH souvenir.

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Section: Perceived Value and Purchase Intentionmentioning

confidence: 96%

On the Development of Intangible Cultural Heritage Souvenir Based on the Perception of Tourists

Liu¹,

Han²,

Wang³

2020

JSSM

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“…The inconsistent findings have resulted in calls made to researchers to further investigate the use of the TR concept in various studies (Lundberg, 2017;Parasuraman & Colby, 2001); for instance, to make an assessment on whether TR has a relationship with technology usage (Blut & Wang, 2019); or to make an examination on whether individual's belief towards technology (such as TR) will influence their behavioural intention (Chiu & Cho, 2020). According to Pham et al (2020), there is a gap in the literature on the application of TR with technology usage intention (such as online purchase intention) with a lack of studies that examine the relations between TR and technology usage intention rather than actual adoption.…”

Section: Importance and Neglect Of Trmentioning

confidence: 99%

“…Blut and Wang's (2019) study, for example, found that an optimistic individual tends to concentrate on the positive perspective instead of the negative perspective of technology, resulting in the individual putting a higher value evaluation on new technology. According to Pham et al (2020), the optimism trait will assist people to believe in technology, to perceive the benefits provided by the technology, and to possess a sense of ease to use when it comes to technology. Furthermore, optimistic individual trusts that technology will grant a large number of values and useful functions for them to complete their job in the most efficient and effective way (Pham et al, 2020).…”

Section: Motivators Of Tr -Optimism and Innovativenessmentioning

confidence: 99%

“…According to Pham et al (2020), the optimism trait will assist people to believe in technology, to perceive the benefits provided by the technology, and to possess a sense of ease to use when it comes to technology. Furthermore, optimistic individual trusts that technology will grant a large number of values and useful functions for them to complete their job in the most efficient and effective way (Pham et al, 2020). Moreover, an individual with high optimism traits is found to convince themselves that new technologies are beneficial to them in boosting their productivity (Adiyarta et al, 2018).…”

Section: Motivators Of Tr -Optimism and Innovativenessmentioning

confidence: 99%

“…People with high innovativeness traits have been described as those who would possess powerful inherent inspiration when it comes to the use of new technology as they cherish the excitement of trying the innovation (Hemdi et al, 2016). Pham et al (2020) added that the innovativeness trait represents the degree that individuals want to try and use new technology services and products to become thought leaders on technology-related issues. In particular, these innovative people are also found to be very intrigued towards new technologies in general and in exploring their attributes.…”

Section: Motivators Of Tr -Optimism and Innovativenessmentioning

confidence: 99%

See 2 more Smart Citations

A Review on Technology Readiness Concept to Explain Consumer’s Online Purchase Intention

Ismail

Wahid

2020

IJIM

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Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

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Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan

Dhir

Talwar²,

Sadiq

et al. 2021

Bus Strat Env

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The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour gap’, which marketers must seek to reduce to increase sales of their products. The current study thus seeks to identify the drivers of green apparel purchase behaviour that may potentially mitigate this gap. The proposed conceptual model is grounded in the Stimulus–Organism–Behaviour–Consequence (SOBC) paradigm and is tested through an analysis of cross‐sectional data collected from 387 green apparel product consumers in Japan who were sourced through Macromill Inc. The findings suggest that optimism as the stimulus is positively associated with labelling satisfaction and labelling desire, which, in turn, are positively associated with purchase intentions, representing behaviour. Furthermore, purchase intentions are positively associated with shopping routine and fully mediate the association between shopping routine and buying behaviour. The study provides interesting strategic inputs for green apparel marketers and retailers.

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Technology readiness and purchase intention: role of perceived value and online satisfaction in the context of luxury hotels

Cited by 27 publications

References 61 publications

On the Development of Intangible Cultural Heritage Souvenir Based on the Perception of Tourists

On the Development of Intangible Cultural Heritage Souvenir Based on the Perception of Tourists

A Review on Technology Readiness Concept to Explain Consumer’s Online Purchase Intention

Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan

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