Technology in the Hospitality Industry: Prospects and Challenges

Abstract

The leisure and hospitality industry is one of the driving forces of the global economy. The widespread adoption of new technologies in this industry over recent years has fundamentally reshaped the way in which services are provided and received. In this paper, we explore some of the state-of-theart technologies currently employed in the hospitality industry and how they are improving guest experiences and changing the hospitality service platform. We also envision some potential future hospitality services we can expect as the Internet of things (IoT) technology keeps growing. We recognize that the technological backbone of many hospitality establishments needs to be overhauled in order to facilitate the changing landscape of technology in the modern world. We discuss some fundamental challenges that need to be overcome to institute a lasting futureproof solution for the hospitality industry. We also touch upon the problems these challenges pose for guests and hospitality service providers (HSP).

Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning

“…The study findings confirmed the positive influence of technology convenience on PEOU [ 29 , 66 , 69 ]. Perceived enjoyment also showed a significant positive influence on PEOU [ 27 , 28 , 71 ].…”

“…Some researchers highlighted that social media is being increasingly used as a source for information search and for spreading awareness, but it is unclear which factors increase the use of social media for travel planning [ 1 , [21] , [22] , [23] ]. Further, there are limited studies on tour and travels that have hypothesized the relationship considering various key variables such as perceived enjoyment, technology convenience and media richness in the framework developed and also tested outside of India [ [27] , [28] , [29] ]. Yet, a theoretical framework underpinning and predicting the use of SM in general for travel planning remains still missing.…”

Transformation of the company’s HR management systems based on digital literacy measurement

“…Successful companies invest substantial amount of time, money and efforts in its cultures because they have experienced its benefits. They know that corporate culture is a strategic asset, it improves the level of guest service, the number of their hotel visits, thus increasing the company's net profit [10]. The main functions of corporate culture of the company are image formation, maintaining the values, support of new employees in socialization, the establishment of rules and values of behavior, formation of the sense of belonging to common cause on the part of the employees.…”

Technology and innovation: Changing concept of rural tourism – A systematic review

“…The study also identified the main drivers of digitalization in the tourism industry with the help of the structural equation modeling technique. Kansakar et al [113] suggested that the adoption of ICT by the hospitality industry has reshaped the way the industry is providing services. The study concluded that there is a need for updating of technological background of institutions providing the services to enable them to meet the changing environment of the industry.…”