Technology-driven consumption: digital natives and immigrants in the context of multifunctional convergence

Filho, Emílio José Montero Arruda; Gammarano, Igor de Jesus Lobato Pompeu; Barreto, Iury Assis

doi:10.1080/0965254x.2019.1656278

Cited by 15 publications

(11 citation statements)

References 52 publications

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“…Fourth, with respect to emerging adults, the results corroborate those of extant research observing that, because of having been raised in digital settings (Kirk et al 2015), when it comes to considering interaction with digital environments, consumer behavioral dynamics of emerging adults are likely to differ from those of other consumers (Filho, Gammarano, and Barreto 2021; Lim et al 2021), also in terms of prosocial consumer behavior. In other words, the results advance the consumer literature about how consumer-specific characteristics of emerging adults (i.e., their specific approach to digital technology) may influence their prosocial consumption behavior.…”

Section: Discussionsupporting

confidence: 80%

Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior

Raggiotto¹,

Mazzoni²,

Benassi³

et al. 2023

Journal of Interactive Marketing

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While much has been reported about the negative consequences of the pervasive presence of information and communications technologies in consumers’ everyday lives, the present research enriches the literature on problematic internet use by applying the cognitive-behavioral model in a consumer context, creating a bridge between marketing and psychology research, with novel insights and directions for future research. By means of a moderated mediation model tested on hundreds of consumers, the authors explore whether problematic internet use influences well-being through the mediation of prosocial consumer behavior and the moderation of online-social support. The results show that problematic internet use can indirectly affect individual well-being by affecting consumer choice. Managerial and theoretical implications are addressed.

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Section: Discussionsupporting

confidence: 80%

Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior

Raggiotto¹,

Mazzoni²,

Benassi³

et al. 2023

Journal of Interactive Marketing

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“…Baby boomers are considered digital immigrants as they were born and raised before the digital revolution and are less capable of adopting technological innovations and managing vulnerability in the online environment (Filho et al , 2019). However, boomers demonstrate higher privacy risk orientation and share less personal information in online exchanges (Chakraborty et al , 2016).…”

Section: Consumer Segmentsmentioning

confidence: 99%

Market-oriented corporate digital responsibility to manage data vulnerability in online banking

Liyanaarachchi

Deshpande

Weaven

2020

IJBM

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PurposeThis conceptual paper explores gaps in bank privacy protection practices and advocates for banks to integrate market-oriented (MO) approaches in their corporate digital responsibility (CDR) initiatives to minimize consumer data vulnerability.Design/methodology/approachTo apply MO in CDR, this study recommends adoption of a behavior change framework comprising of the co-creation, build and engage (CBE) model and proposes the creation of consumer segments based on generational cohort and tailoring strategies through motivation, opportunity and ability (MOA) model to manage vulnerability.FindingsThe study specifies that managing consumer data vulnerability requires a unique strategy different from conventional service delivery. A holistic approach is recommended by integrating corporate digital responsibility as a pivotal element of organizational strategy and by positioning vulnerable customers as a critical stakeholder.Originality/valueThe paper contributes to the research in corporate social responsibility (CSR), privacy and data vulnerability in the banking sector in two prominent ways: first, the study demonstrates the importance of MO as a premise to develop a novel version of CDR called market-oriented digital responsibility (MODR). The study considers MODR as a strategy to reposition vulnerable consumers as a key stakeholder, and, second, the study proposes an innovative set of consumer segments based on data vulnerability and introduces a data vulnerability growth model (DVGM) connecting vulnerability with age.

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“…Bu çalışmalar iki grubun öğrenme durumlarındaki farklılıkları ortaya koymak için yapılmıştır. Pazarlama ve tüketici davranışları literatüründe bu kavramlar genellikle online alışveriş, satın alma davranışı, tutumlar, sosyal medya, online reklam, e-ticaret gibi konular açısından ele alınmıştır (Agardi ve Alt, 2022, Lim vd., 2021, Smith, 2022, Virtanen, 2021, Smith, 2019, Ninan vd., 2020, Fedorko vd., 2021, Nurdin, 2019, Filho, 2021. Mobil bankacılık ile ilgili yapılan çalışmalar ele alındığında ise genellikle mobil bankacılık hizmetlerine yönelik tutum, sadakat, memnuniyet, hizmet kalitesi, güven, değerler vb.…”

Section: Literatür Taramasıunclassified

Adoption of Mobile Banking Services: Digital Natives and Digital Immigrants

ÇAKIROĞLU>

2023

Fırat Üniversitesi Sosyal Bilimler Dergisi

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Dünyada yaşanan teknolojik ve dijital dönüşüm, çevrimiçi alışveriş, e-kitap, akıllı saat, mobil hizmetler gibi yenilikleri de beraberinde getirmiştir. Tüketici açısından değerlendirildiğinde, mobil bankacılık hizmetlerinin de içinde yer aldığı bu dijital yeniliklerin benimsenmesi herkes için aynı hızda gerçekleşmemektedir. Teknolojinin içine doğan bireyler (dijital yerliler) ile dijital değişime ayak uydurmaya çalışan bireylerin (dijital göçmenler) bu yenilikleri benimsemeye yönelik tutumları farklıdır. Dijital yerliler yenilikleri benimsemeye daha yakınken göçmenler daha uzak olabilmektedirler. Bu araştırmada Teknoloji Kabul Modelindeki boyutlar esas alınarak dijital yerliler ve dijital göçmenler arasında mobil bankacılık hizmetlerini benimseme faktörleri açısından farklılıkların belirlenmesi amaçlanmıştır. Ayrıca her iki gruptaki tüketicilerin demografik özellikleriyle mobil bankacılık hizmetlerini benimsemeye yönelik tutumları arasındaki ilişkiler de incelenmiştir. Bu amaçla İstanbul ilinde bir anket çalışması yürütülmüştür. Toplam 404 anket uygulanmıştır. Anketlerden elde edilen veriler SPSS 23.0 istatistik programı kullanılarak analiz edilmiştir. Verilerin analizinde tanımlayıcı istatistikler, t-testi, faktör analizi ve korelasyon analizi kullanılmıştır. Elde edilen sonuçlara göre dijital yerliler dijital göçmenlere göre mobil bankacılık hizmetlerini kullanmanın daha avantajlı, pratik, hızlı ve yaşam tarzlarıyla uyumlu olduğunu düşünmektedirler. Dijital göçmenler ise dijital yerlilere göre bu tür hizmetleri kullanmanın riskli olduğunu düşünmekte ve endişe duymaktadırlar.

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Technology-driven consumption: digital natives and immigrants in the context of multifunctional convergence

Cited by 15 publications

References 52 publications

Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior

Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior

Market-oriented corporate digital responsibility to manage data vulnerability in online banking

Adoption of Mobile Banking Services: Digital Natives and Digital Immigrants

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