Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh

Rahman, Syed Abidur; Taghizadeh, Seyedeh Khadijeh; Ramayah, T.; Alam, Mirza Mohammad Didarul

doi:10.1016/j.techfore.2017.01.027

Cited by 97 publications

(81 citation statements)

References 48 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Like ease of use, researchers have proposed usefulness as a key mediator in explaining consumer acceptance of technology (Venkatesh and Davis 2000); therefore, we expect it to mediate TR and technology usage. First, motivators are positively related to usefulness (Rahman et al 2017). Innovative people naturally enjoy interacting with technologies.…”

Section: Indirect Effects Of Technology Readiness Via the Tam Mediatorsmentioning

confidence: 99%

“…Existing findings on the TRtechnology usage relationship have frequently been inconsistent. While some studies have reported significant effects (Rahman et al 2017), others have reported no effects at all (Chen et al 2009). While it may be that the chosen construct conceptualization is responsible for the non-significant findings, it is also possible that TR is actually not significantly related to technology usage.…”

mentioning

confidence: 99%

See 1 more Smart Citation

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

Blut

Wang

2019

J. of the Acad. Mark. Sci.

292

197

View full text Add to dashboard Cite

The technology readiness (TR) index aims to better understand people's propensity to embrace and use cutting-edge technologies. The initial TR construct considers four dimensions-innovativeness, optimism, insecurity, and discomfort-that collectively explain technology usage. The present meta-analysis advances understanding of TR by reexamining its dimensionality, and investigating mediating mechanisms and moderating influences in the TR-technology usage relationship. Using data from 193 independent samples extracted from 163 articles reported by 69,263 individuals, we find that TR is best conceptualized as a two-dimensional construct differentiating between motivators (innovativeness, optimism) and inhibitors (insecurity, discomfort). We observe strong indirect effects of these dimensions on technology usage through mediators proposed by the quality-value-satisfaction chain and technology acceptance model. The results suggest stronger relationships for motivators than for inhibitors, but also that these TR dimensions exert influence through different mediators. Further, the moderator results suggest that the strength of TR-technology usage relationships depends on the technology type (hedonic/utilitarian), examined firm characteristics (voluntary/mandatory use; firm support), and country context (gross domestic product; human development). Finally, customer age, education, and experience are related to TR. These findings enhance managers' understanding of how TR influences technology usage.

show abstract

Section: Indirect Effects Of Technology Readiness Via the Tam Mediatorsmentioning

confidence: 99%

mentioning

confidence: 99%

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

Blut

Wang

2019

J. of the Acad. Mark. Sci.

292

197

View full text Add to dashboard Cite

show abstract

“…Other than that, this study investigates the predictive relevance of the model by applying the blindfolding procedure (Table 7) as recommended by Henseler, Ringle, and Sinkovics (2009). The model is suggested to have a predictive relevance for a specific endogenous construct if the value of Q 2 of that endogenous construct is greater than zero (0) (Hair et al, 2017;Rahman, Taghizadeh, Ramayah, & Alam, 2017). The Q 2 values of 0.02, 0.15, and 0.35 respectively, represent small, medium, and large predictive relevance of exogenous construct(s) for a particular endogenous construct (Hair et al, 2017).…”

Section: Assessment Of Structural Modelmentioning

confidence: 99%

The Effect of Service Quality on Customer Loyalty of Generation Y – An Empirical Investigation on Superstores in Bangladesh

Alam

2020

Malaysian Management Journal

View full text Add to dashboard Cite

Today, retailers have been struggling to retain their existing customers in the face of severe competition in their business operations. By expanding the service quality, retailers will be able to stand out among the other businesses and create the opportunity to strengthen customer loyalty, particularly within the younger generation. The aim of this study is to propose and empirically investigate the mechanism of increasing customer loyalty of Generation Y (Gen Y) toward superstores by means of enhancing service quality practices. Based on a structured questionnaire, data was collected from 252 Gen Y consumers who have visited four leading superstores in Bangladesh. The data was analyzed through SEMPLS3.0 to test the validity of the measures, and used to examine the hypothesized relationships by employing structural equation modeling. The findings show that the Retail Service Quality Scale (RSQS) is a reliable and valid instrument for assessing service quality in the retail sector of Bangladesh. The structural model indicates that the customer loyalty of Gen Y toward superstores is positively influenced by retail service quality dimensions such as policy, reliability, personal interaction, physical aspect, and problem solving, in the order of influencing strength. This paper provides the research implications and avenue for future research.

show abstract

“…Scholars (Dey et al, 2016;Kapoor et al, 2015;Prahalad, 2012) point to the success of ICT as a whole and the mobile phone industry in particular as proof that market opportunities exist in developing countries and their citizens are both willing and able to adopt new technologies. Furthermore, the mobile phone has opened up new opportunities for supporting businesses and created space for the development of new business models as well as innovations in areas such as mobile banking (Rahman et al, 2017). Village Phone in Bangladesh (Rashid and Rahman, 2009) and Vodacom Community Services in South Africa (Mutula and Mostert, 2010) represented a rather different approach.…”

Section: Ict and Developmentmentioning

confidence: 99%

Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh

Dey

Babu

Rahman

et al. 2019

Technological Forecasting and Social Change

View full text Add to dashboard Cite

The use of various forms of ICTs (information communication technology) such as mobile telephones can foster the socioeconomic progression of developing countries. Contextually appropriate design and use are needed for ICTs to deliver value to various parties within the socioeconomic spheres of developing countries who have different needs and wants compared to those of the developed world. There is however scant empirical evidence of how various stakeholders symbiotically interact and create value in developing countries where large multinationals have limited access and engagement. Drawing on the theoretical lens of co-creation of value our paper examines how technology upgrading is achieved in the context of the Bangladeshi mobile telephone industry. In doing so this paper suggests technology upgrading can be achieved even without some of the key prerequisites such as financial, institutional, infrastructural facilities cited in existing literature. The findings offer useful theoretical and policy implications by providing deeper understanding of the interactions and interrelationships of those who have involvement in the value creation for mobile telephony and contribute to the development of effective business models and technological innovations for these marketplaces.

show abstract

Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh

Cited by 97 publications

References 48 publications

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

The Effect of Service Quality on Customer Loyalty of Generation Y – An Empirical Investigation on Superstores in Bangladesh

Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh

Contact Info

Product

Resources

About