Technologically empowered? perception and acceptance of AR glasses and 3D printers in new generations of consumers.

Casado, José Manuel Ponzoa; Gómez, Andrés; Villaverde, S. Otero; Díaz, Vicente

doi:10.1016/j.techfore.2021.121166

Cited by 19 publications

(8 citation statements)

References 83 publications

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“…In our study, a CPR self-training environment was developed for users to learn CPR skills, with the assistance of AR technology. As most of the participants were young adults with graduate degrees, they had a relatively strong acceptance and an ability to learn new technologies 33,34 . According to the Ministry of Education of the People's Republic of China, 40.02 million students were enrolled in higher education in 2020, with a wide distribution of a large population across the country 35 .…”

Section: Discussionmentioning

confidence: 99%

Effectiveness of a novel augmented reality cardiopulmonary resuscitation self-training environment for laypeople in China: a randomized controlled trial

Hou

et al. 2022

Interdisciplinary Nursing Research

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Objectives: The training rate of cardiopulmonary resuscitation (CPR) among the general population in China is relatively low. Augmented reality (AR) may be an effective method of CPR training, especially where in-person interactions may not be possible. The purpose of this study was to analyze the effectiveness of AR CPR self-training for people who are not professional health care workers. Methods: A 2-arm and prospective randomized controlled trial was conducted. Participants were recruited via advertisements from August to October 2021 in Beijing and were randomly assigned to either an AR self-training CPR group (n=82) or an instructor-led training group (n=81). Participants in the AR group spent 25 minutes in a simulated environment using HoloLens to engage them in immersive multisensory CPR self-training. Participants in the instructor-led group received 25 minutes of CPR instruction with the guidance of a certified instructor. The outcomes, including the mean chest compression depth (centimeter) and rate (/min), the proportion of correct positioning of hands, correct rescue breaths, compression accuracy, and the proportion of participants that adhered to the American Heart Association’s CPR guidelines, were compared between the 2 groups. Results: The median age of the participants was 23 years old (interquartile range: 22–25) and the median weight was 55 kg (interquartile range: 51–63). The mean difference (95% CI) in the compression rate between the 2 groups [mean (SD): AR 109.03 (2.68)/min vs. instructor-led 110.88 (3.03)/min] was −1.85 (−2.74 to −0.96)/min. The mean difference (95% CI) in the depth of compressions between the groups [mean (SD): AR 5.59 (0.59) cm vs. instructor-led 5.55 (0.47) cm] was 0.04 (−0.13 to 0.20) cm. The AR self-training was noninferior to the instructor-led CPR training, as measured by the rate and depth of compressions (P<0.001). The proportion of participants that adhered to the AHA guideline for compression depth (AR: 65.85% vs. instructor: 72.84%, χ2=0.935, P=0.334) was similar in the 2 groups. The proportion of correct rescue breaths [AR: 64 (78.05%) vs. instructor: 74 (91.36%), P<0.001] were significantly higher in the instructor-led group. Heterogeneity of the effect of AR self-training on the chest-compression rate were found in subgroups of sex (P=0.03 for the interaction) and weight (P=0.03 for the interaction). Discussion: The AR self-training and instructor-led training are comparable in terms of both groups’ compression rate and depth. This study may have important implications to improve the CPR training rates in China.

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Section: Discussionmentioning

confidence: 99%

Effectiveness of a novel augmented reality cardiopulmonary resuscitation self-training environment for laypeople in China: a randomized controlled trial

Hou

et al. 2022

Interdisciplinary Nursing Research

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“…Notably, the current ARM literature reveals four main categories of antecedents: utilitarian, hedonic and AR media attributes. Aspects of utility and function are related to utilitarian attributes such as perceived ease of use (Ponzoa et al , 2021), perceived usefulness (Holdack et al , 2020), perceived informativeness (Holdack et al , 2020) and utilitarian benefits (Rauschnabel et al , 2019). Hedonic attributes relate to aspects of emotion and pleasure, such as enjoyment (Ponzoa et al , 2021), entertainment (Dodoo and Youn, 2021) and hedonic benefits (Rauschnabel et al , 2019).…”

Section: Most Recent Work In Augmented Reality Marketing Scholarship:...mentioning

confidence: 99%

“…For instance, the IKEA Place app was used for furniture (Alimamy and Gnoth, 2022), YouCam (Daassi and Debbabi, 2021), L’Oréal (Castillo and Bigne, 2021) and Sephora (Gatter et al , 2022) for make-up products, RayBan (Kazmi et al , 2021) for eyewear, WannaKicks app (Arghashi, 2022) for footwear, Heineken for beverages (Sung, 2021) and CluckAR for food (van Esch et al , 2019). Moreover, a limited number of studies have included other advanced AR devices other than smartphone apps, such as AR glasses (Holdack et al , 2020; Ponzoa et al , 2021).…”

Section: Most Recent Work In Augmented Reality Marketing Scholarship:...mentioning

confidence: 99%

“…Aspects of utility and function are related to utilitarian attributes such as perceived ease of use (Ponzoa et al , 2021), perceived usefulness (Holdack et al , 2020), perceived informativeness (Holdack et al , 2020) and utilitarian benefits (Rauschnabel et al , 2019). Hedonic attributes relate to aspects of emotion and pleasure, such as enjoyment (Ponzoa et al , 2021), entertainment (Dodoo and Youn, 2021) and hedonic benefits (Rauschnabel et al , 2019). Furthermore, AR media characteristics correspond to perceived novelty (McLean and Wilson, 2019), vividness (Whang et al , 2021), AR interactivity (McLean and Wilson, 2019) and augmentation quality (Rauschnabel et al , 2019).…”

Section: Most Recent Work In Augmented Reality Marketing Scholarship:...mentioning

confidence: 99%

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Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach

Jayaswal

Parida

2023

EJM

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Purpose Augmented reality (AR) has emerged as a new interactive technology, swiftly transforming the field of marketing. Driven by its rapid uptake in marketing practices, academic research on AR has proliferated. This study aims to offer a holistic view of the past, present and future of augmented reality marketing (ARM) scholarship by analyzing its current and evolving research profile as well as its social and conceptual structures to inspire further research. Design/methodology/approach This study enriches the ARM scholarship by integrating a quantitative bibliometric analysis with a chronological-thematic review and a qualitative content analysis to develop a more comprehensive understanding of this novel area and suggest future research courses. Findings The bibliometric analysis reveals the key performance indicators as well as the social and conceptual structure of the ARM research field. The chronological-thematic review exhibits the advancement of ARM research over time and forecasts the emerging trends for the domain. Finally, the content analysis of recent articles reveals the current research hotspots and provides future research directions. Research limitations/implications The database limits the selection of literature, as the information in databases such as Scopus is updated regularly, resulting in alterations in the number of articles and citations. Practical implications AR developers and brand managers may use this study’s findings to understand the current ARM landscape better and make strategic decisions based on AR adoption and consumption patterns. Originality/value This study is singular in using a mixed methods approach by integrating the findings from bibliometric and content analyses for more reliable results and to offer a holistic perspective of the ARM sector, thereby significantly advancing the field of technology-led marketing.

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“…These properties also make the technology an attractive solution to be implemented to human-technology interfaces and games [3]- [5]. 3D printing has become common because of technological leaps, patent expirations, and more frequent acceptance of its inclusion in our daily lives [6]. It has allowed us to have a certain new aspect, like modified equipment, which would not have been able to be manufactured by small-scale equipment manufacturers and service providers in any other way.…”

Section: Introductionmentioning

confidence: 99%

Additional use cases for RFID tags by implementing 3D printed push-button functionalities

Valo

Leino

Lehtinen

et al. 2022

2022 IEEE 9th Electronics System-Integration Technology Conference (ESTC)

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Passive ultra-high frequency (UHF) radio frequency identification (RFID) tags can be embedded to objects and to the surrounding environment for identification and sensing. The potential of the technology can be further increased by designing new features, such as push-button functionalities, to the tags. In this study, the additional features were created in a unique way through 3D printing, as it enables the designing and manufacturing of versatile and individually tailored products. The first prototype was created around a commercial tactile pushbutton, while the second prototype was fully self-designed and based on thick two-sided tape and copper tape. These kinds of structures can be used to sense the state of the battery-free pushbutton wirelessly from a distance. Both prototype devices were found to be fully functional when tested with a hand-held RFID reader from a 1-meter distance by 4 people. Finally, care professionals were gathered to ideate versatile future use cases for the developed push-button prototypes as an assistive technology. New possibilities for using the buttons were identified especially for persons with limited cognitive and physical capabilities. The next steps are to first design special-purpose push-button objects based on these ideas and then 3D print prototypes of these objects.

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Technologically empowered? perception and acceptance of AR glasses and 3D printers in new generations of consumers.

Cited by 19 publications

References 83 publications

Effectiveness of a novel augmented reality cardiopulmonary resuscitation self-training environment for laypeople in China: a randomized controlled trial

Effectiveness of a novel augmented reality cardiopulmonary resuscitation self-training environment for laypeople in China: a randomized controlled trial

Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach

Additional use cases for RFID tags by implementing 3D printed push-button functionalities

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