“…Thus, it is not surprising that such innovation is empathetic (Gupta, 2010) or pursues objectives other than consumption, profitability or ever increasing incomes (Ansari et al, 2012). Grassroots narratives acknowledge technology and innovation are neither socially or politically neutral (Winner, 1980) nor sufficient to overcome the problems of poverty, social exclusion (Burnett, Senker, & Walker, 2010) and global justice (Papaioannou, 2011). These are also reflected in concepts such as 'inclusive innovation' (Altenburg, 2009;Nijhof, Fisscher, & Looise, 2002;George et al, 2012) which advocates for a more equal and fair distribution of the economic benefits of innovation and economic growth, evoking concepts of social justice and equity.…”