“…Other scholars suggest becoming ''dividuals'' (Spinuzzi, 2007a, p. 273), focusing on customer knowledge (Hackos, 2005), becoming ''boundary spanners'' or ''strategic negotiators'' (Hart & Conklin, 2011, pp. 140-141), focusing on content strategy (Andersen, 2014;LaRoche & Traynor, 2013), or moving toward user experience tasks (LaRoche & Traynor, 2013). While some individual technical communicators have expanded their roles (Anschuetz & Rosenbaum, 2002;Giammona, 2011), there is little evidence of similar developments in the field of technical communication as a whole.…”