Teaching Reform of Broadcasting and Presenter under the Background of Artificial Intelligence

Abstract

With the continuous development of modern science and technology, artificial intelligence has entered an unprecedented period of rapid development. It is profoundly changing all social strata, and with further changes, artificial intelligence has developed rapidly. In recent years, artificial intelligence has been used in broadcasting and hosting field for many times, which has attracted the attention of domestic and foreign media. The anchor of artificial intelligence is still constantly updated and iterated, It is gradually replacing a lot of simple and highly repetitive work. The media industry and academic circles are worried whether the artificial intelligence anchor will replace the broadcasting and hosting profession? Based on this reason, under the background of artificial intelligence, this paper discusses the educational reform of broadcasting and hosting art in Colleges and universities. It is found that 54% of the students are willing to learn the second type of broadcasting and hosting subject, and act as their own, 10% of the students hold an attitude of unwillingness, and the remaining 36% are indifferent.

Trust, Acceptance, and Artificial Intelligence News Anchors

“…Artificial intelligence has been making an impact on broadcasting and hosting in the past few years since the emergence of synthetic news anchors such as AI news anchors (Wang, 2021). Real news anchors could be replaced in the future according to some academics and experts (Qi, 2021b). The results from a survey of broadcasting major graduates show that 60.66% will not enter the broadcasting industry after graduation, while only 39.34% of graduates will do so because there are fewer jobs available (Qi, 2021b).…”

“…Real news anchors could be replaced in the future according to some academics and experts (Qi, 2021b). The results from a survey of broadcasting major graduates show that 60.66% will not enter the broadcasting industry after graduation, while only 39.34% of graduates will do so because there are fewer jobs available (Qi, 2021b). Therefore, it is valid for the commenters to have concern or fear of job loss.…”

Reform of English Writing Teaching Method Under the Background of Big Data and Artificial Intelligence

“…The teachers were indifferent to the students' questions in the classroom. However, in online teaching, students are required to cooperate and explore and actively speak, which can reflect the value of flipped classrooms (Ho W et al, 2020;Qi, M et al, 2021).…”