Teaching international public relations: An examination of individual and institutional attributes of public relations educators in the U.S.

Peterson, Jane W.; Mak, Angela Ka Ying

doi:10.1016/j.pubrev.2006.09.010

Cited by 7 publications

(17 citation statements)

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“…On a 5-point scale (1 = rarely; 5 = a lot), public relations scholars put more international perspective in teaching (M = 3.84; SD = 1.10) and research (M = 3.70; SD = 1.32) than service (M = 3.18; SD = 1.33). The findings are the opposite of the 2005 study (Peterson & Mak, 2006;teaching: 2.99;research: 3.25;service: 3.34). To see whether there were any differences between those who are currently teaching in versus outside their country of origin, one-way ANOVA tests were used.…”

Section: Demographic Profilecontrasting

confidence: 63%

“…A replicated survey from Peterson and Mak (2006) conducted in 2005 among the U.S. public relations educators was used to answer the research questions. "International public relations" was used to include the teaching of IPR, intercultural public relations, multicultural public relations, and global public relations.…”

Section: Methodsmentioning

confidence: 99%

“…The scale questions were adapted from Peterson and Mak's (2006) study that stems from Cheng's (2000) framework. A seven-item, 7-point Likert-type summated ratings scale (1 = strongly disagree; 7 = strongly agree) was used to measure respondent ratings of institutional attributes important to teaching IPR: (a) financial or other incentives (e.g., awards and grants; M = 4.05; SD = 2.12), Demographic profile.…”

Section: Methodsmentioning

confidence: 99%

“…Thus, this study intends to give an update to both public relations educators and practitioners on teaching IPR. Based on Cheng's (2000) framework and replicating Peterson and Mak's (2006) survey, this follow-up study identifies the individual and institution attributes of IPR education, and compares the attributes of those who teach IPR course(s) with those who do not. Specifically, it examines the demographic profile, the amount of effort public relations educators dedicate to putting international perspectives into teaching, as well as experience, challenges, and recommendations in teaching IPR.…”

Section: Research Questionsmentioning

confidence: 99%

“…It also offers an update to the IPR teaching survey among the public relations educators (Peterson & Mak, 2006).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Teaching International Public Relations: An Update Report Among Educators

Mak

2016

Journalism & Mass Communication Educator

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Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an online survey. Results indicated some major improvements (i.e., a double increase of school offered and public relations educators taught IPR course, international perspectives shifted from service to teaching and research, and internationalization as institutional strategic focus). Recommendations for educators and their institutions to prepare themselves and offer the IPR course are discussed.

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Section: Demographic Profilecontrasting

confidence: 63%

Section: Methodsmentioning

confidence: 99%