Teaching Creativity: Experimental Evidence of Three Strategies for Teaching Industry Standards for Creative Excellence

Windels, Kasey; Stuhlfaut, Mark W.

doi:10.1177/109804821702100105

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2019

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“…Advertising education scholars see the changing landscape as a stimulus to impart new skills and competencies. These include teaching advanced creative thinking (Habib, 2015; Windels & Stuhlfaut, 2017) and social media/digital skills (McCorkle & Payan, 2017). Greater focus on soft skills training (critical thinking, persuasion, interpersonal communication, and presentation) is also seen as vital for entry-level jobs (Windels et al., 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

Training to Lead in an Era of Change: Insights From Ad Agency Leaders

Habib

Patwardhan

2019

Journal of Advertising Education

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This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in agencies, participants acknowledged barriers to doing so. The study also finds a role for advertising education to train the next generation of advertising leaders.

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