Literature Review Advertising has to transmit clear messages to achieve specific goals while still being creative. Till and Baack (2005) noted: "Creative advertisements have been consistently defined, at least in part, as novel and/or original" (p. 49). In advertising, creativity is usually conveyed by this combination of originality and relevance (Smith & Yang, 2004). Relevance here refers to a message having personal meaning to its receiver. The use of these two elements, originality and relevance in advertising, is widely cited by scholars
This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in agencies, participants acknowledged barriers to doing so. The study also finds a role for advertising education to train the next generation of advertising leaders.
The expansion of unconventional oil and gas development (UD) across the US continues to be at the center of debates regarding safety to health and the environment. This study evaluated the water quality of private water wells in the Eagle Ford Shale within the context of community members perception. Community members (n=75) were surveyed regarding health status and perceptions of drinking water quality. Water samples (n=19) were collected from private wells and tested for a variety of water quality parameters. Of the private wells sampled, 8 had exceedences of MCLs for drinking water standards. Geospatial analysis showed the majority of well owners who did have exceedances self-reported their health status as poor. Surveys showed that the majority of respondents received their water from a municipal source and were significantly more distrustful of their water source than of those on private wells. The data also showed a high number of people self-reporting health problems without a healthcare provider’s diagnosis. Attitudes and perceptions of water quality play an important role in the overall perceived health status of community members in high fracking regions, stressing the importance of transparency and communication by the UD industry.
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