1997
DOI: 10.1080/10511482.1997.9521260
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Targeting the suburban urbanites: Marketing central‐city housing

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1997
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Cited by 48 publications
(30 citation statements)
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“…Elected of® cials who, in the 1960s, might have criticised immigrants and non-traditional living arrangements, now consciously market the city' s diverse opportunities for cultural consumption (Lang et al, 1997). They also welcome the employment offered by new culture industries and expanding cultural institutionsÐ as part of the at LOUISIANA STATE UNIV on September 3, 2014 usj.sagepub.com Downloaded from cities' new comparative advantage in thè symbolic economy' .…”
Section: Resultsmentioning
confidence: 99%
“…Elected of® cials who, in the 1960s, might have criticised immigrants and non-traditional living arrangements, now consciously market the city' s diverse opportunities for cultural consumption (Lang et al, 1997). They also welcome the employment offered by new culture industries and expanding cultural institutionsÐ as part of the at LOUISIANA STATE UNIV on September 3, 2014 usj.sagepub.com Downloaded from cities' new comparative advantage in thè symbolic economy' .…”
Section: Resultsmentioning
confidence: 99%
“…Social scientists can also increase the categorical resolution of their social area analyses (Bell and Newby 1976;Johnston 1976;Murdie 1976;Hamm 1982;Grove and Burch 1997) through the novel application of market research data and methods (Holbrook 1995;Lang et al 1997;Weiss 2000). This can improve the characterization of social groups, building from indices of population density, ethnicity, or socioeconomic status to more complex characterizations.…”
Section: Introductionmentioning
confidence: 99%
“…This can improve the characterization of social groups, building from indices of population density, ethnicity, or socioeconomic status to more complex characterizations. For instance, the Claritas, Inc., PRIZM (Potential Rating Index for Zipcode Markets) categorization system uses factor analysis and U.S. Census data about housing, household education, income, occupation, race=ancestry, and family composition to classify urban, suburban, and rural neighborhoods into categorical group measures (Lang et al 1997;Claritas 1999). The PRIZM categorization system has three levels of resolution: 5, 15, or 62 categories.…”
Section: Introductionmentioning
confidence: 99%
“…The issue then becomes, How are certain household types drawn to the city from the suburbs? As Lang, Hughes, and Danielsen (1997) argued, it may take a marketing approach to accomplish the task. To do this, we first need to know the preferences of households that have recently moved to central cities from suburban areas.…”
Section: Introductionmentioning
confidence: 99%