Target Value Design na gestão do processo de projeto por meio de simulação: difusão de conceitos e reflexões teóricas

Oliva, Carolina Asensio; Melo, Reymard Sávio Sampaio de; Granja, Ariovaldo Denis

doi:10.20396/parc.v6i1.8634989

Cited by 3 publications

(2 citation statements)

References 6 publications

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“…The systemic search on the subject was carried out with the aim of identifying the works with greater representativity and seminal authors. Based on this search, the data collection instrument was elaborated and had as theoretical foundation the 17 elements proposed by Ballard (2011), as well as the TVD catalysts according to Oliva and Granja (2015). This instrument was subdivided into 03 parts: basic project development (26 questions); TVD catalysts (03 questions); and respondents' contributions (03 questions).…”

Section: Investigation Of the Process In The Light Of Tvdmentioning

confidence: 99%

“…Thus, based on the aspects raised in the present study, the guidelines were elaborated and based theoretically on the works of Ballard (2011) and Oliva and Granja (2015), relating the TVD elements and their catalysts to the gaps observed in the study. In this way, the guidelines were distributed according to the following axes: process of projects and budgets; planning and process control; and use of BIM.…”

Section: Guidelines For the Pdb Processmentioning

confidence: 99%

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Guidelines for Public Project Design Development

Neves¹,

Sales²,

Cardoso³

et al. 2018

26th Annual Conference of the International Group for Lean Construction

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The project development and budgets (PDB) process of public enterprises is carried out in a piecemeal fashion by stakeholders. This situation contributes to several inadequacies of constructions, mainly related to costs and deadlines. The present work aims to propose guidelines to the PDB process of public enterprises based on the Target Value Design (TVD) process and the identification of practices used in the investigated institutions. The study was carried out in four public institutions in Brazil, through qualitative research. The study approach was subdivided into three stages: process investigation based on the TVD; elaboration of guidelines for the process; and evaluation of these guidelines. As a result, the paper presents 13 guidelines distributed in three axes: project budgeting process; planning and process control; and BIM process. The present study demonstrates feasibility in the guidelines application, as evaluated by the investigated ones, thus allowing them to be used to construct integrated PDB processes models.

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Section: Investigation Of the Process In The Light Of Tvdmentioning

confidence: 99%

Section: Guidelines For the Pdb Processmentioning

confidence: 99%

Guidelines for Public Project Design Development

Neves¹,

Sales²,

Cardoso³

et al. 2018

26th Annual Conference of the International Group for Lean Construction

View full text Add to dashboard Cite

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Proposta de processo para o desenvolvimento de projetos de empreendimentos públicos

2020

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The design and budget development process of public projects is done in a fragmented way by the stakeholders. This situation contributes to several inadequacies in construction projects, related mainly to costs and deadlines. The aim of this paper is to propose improvements to the process, based on Target Value Design (TVD). The investigation was done through qualitative research, and the research strategy used was a multiple case study. It involved four public institutions, comprising project the development, budget and inspection sectors. The study included the following participants: clients, managers, designers (architect and engineer), budgeters, and works inspectors. Seventeen participants were interviewed during the study. This paper presents a design development process model for public projects (DDP).

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Comparação da gestão de processo de projeto por simulação: tradicional e Target Value Design

Oliva

Castro

Granja

et al. 2016

PARC Pesq. em Arquit. e Constr.

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ResumoProdutos habitacionais residenciais para venda são desenvolvidos em um ambientes não colaborativos, caracterizados por relações de adversidade. Estes elementos, somados às restrições orçamentárias presentes, frequentemente geram produtos onde estas restrições acabam reduzindo atributos de valor na perspectiva de clientes e usuários finais. Neste sentido, novas abordagens como o Target Value Design (TVD), podem representar alternativas para uma gestão do processo de projeto, na qual a perspectiva de valor do cliente é o ponto focal para o desenvolvimento do produto. Entretanto, é grande a resistência do setor na adoção de novas abordagens gerenciais. Assim, as simulações representam uma forma de apresentar novos conceitos e inovações em ambientes resistentes à mudança, por serem uma condição livre de riscos. Nesse sentido, o Marshmallow Game tem sido utilizado como um referencial de simulação para se vivenciar os conceitos do TVD, estabelecendo um padrão de comparação com o processo tradicional de gestão de projetos. Ainda assim, esta comparação tem sido dificultada nas suas versões precedentes, pela falta de evidências concretas para este fim. Esta pesquisa propõe melhorias para o uso do Marshmallow Game como ambiente de simulação do processo tradicional e do TVD e adota a Design Science Research (DSR) como estratégia de pesquisa. Assim, conduziu-se uma instanciação para promover modificações e melhorias na simulação previamente existente. Como resultado, além de propor estas adaptações, o artigo traz novos elementos assertivos para propiciar uma comparação conceitual e prática entre o processo tradicional e o TVD.Palavras-chave: Target Value Design. Gestão do processo de projeto. Simulação. Target Costing. Marshmallow Game. AbstractResidential housing units for sale are developed in a non-collaborative environment, characterized by adverse relations. These elements, added to the budget constraints, often generate products where these restrictions end up reducing value attributes from the perspective of customers and end users. In this sense, new approaches, such as Target Value Design (TVD), may represent an alternative for the design process that seeks customer value perspective as the focal point of product development. However, the industry resistance in adopting new management approaches is often common. Thus, the simulations represent a way to introduce new concepts and innovations in environments resistant to change, for being risk-free environments. In this sense, the Marshmallow game has been used as a simulated environment where TVD concepts are experienced, allowing comparison with the traditional design process. Nonetheless, the comparison between the traditional processes and TVD in a simulated environment has been hampered in its previous versions by the lack of concrete evidence for this purpose. This research proposes improvements to the use of the Marshmallow game as simulation environment of the traditional process and TVD and adopts the Designs Science Research (DSR) as the research stra...

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Target Value Design na gestão do processo de projeto por meio de simulação: difusão de conceitos e reflexões teóricas

Cited by 3 publications

References 6 publications

Guidelines for Public Project Design Development

Guidelines for Public Project Design Development

Proposta de processo para o desenvolvimento de projetos de empreendimentos públicos

Comparação da gestão de processo de projeto por simulação: tradicional e Target Value Design

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