“…The consumption of products and services has risen considerably in the world during the past decades, contributing to the loss of natural resources and severe environmental disruption (Chen & Chai, 2010). As climate change has become a vital subject for individuals, businesses, and cultures, environmental degradation, globalization, exploitation of natural capital, and industrialization are the major concerns and problems confronting any citizen on earth (Yew, Lim, & Lee, 2019). To overcome this challenge, numerous studies have attempted to examine consumers' attitudes towards green products and services (Groening, Sarkis, & Zhu, 2018;Shiel, do Paco, & Alves, 2020).…”