Despite the clear importance of perceived corporate social responsibility for employee's innovative work behavior, how and when perceived corporate social responsibility fosters said behavior is not very well understood. Research at the individual level of corporate social responsibility has been growing rapidly. This study proposes that perceived corporate social responsibility has a substantial influence on employee's innovative work behavior and this relationship is mediated by authenticity and volunteerism. A questionnaire survey consisting of 317 valid responses from employees and 175 valid responses from their respective supervisors in the hotel industry in Pakistan validated the proposed model. The current study found that perceived corporate social responsibility is positively related with an employee's innovative work behavior. Moreover, authenticity and employee volunteerism mediated the link between perceived corporate social responsibility and innovative work behavior. The practical implications to enhance individual innovative work behavior are discussed.
In light of increasing concerns about global environmental problems, environmental moral education is assumed to have a significant influence on the pro-environmental behaviour of students. Within the past decade, several higher education institutes have acknowledged the importance of integrating sustainability into the educational curriculum to have a focused and explicit impact on society. The current study investigated the relationship between environmental moral education and pro-environmental behaviour while drawing upon insights from the conservation of resource theory. The relationship among the aforementioned variables was studied for the mediating role of psychological empowerment and the moderating effect of Islamic religiosity. Data were collected from 429 university students with a cross-sectional approach. The data were analysed using “structural equation modelling” and “PROCESS” analytical techniques. The results of the study followed the predicted conceptual model, that is, environmental moral education was positively related to pro-environmental behaviour. Furthermore, psychological empowerment partially mediated the aforementioned relationship, while Islamic religiosity moderated the relationships between environmental moral education and pro-environmental behaviour as well as between environmental moral education and psychological empowerment. These findings reinforce the importance of environmental moral education and Islamic religiosity in understanding the Muslim student’s ecological behaviours.
Environment has become a major social problem for a greater number of people than ever before in recent years. As a consequence, in-depth research on green marketing and green purchasing has increased significantly. Although academic researchers have examined antecedents of green purchasing behavior, there still is room for further progress. One such area that needs further investigation is the role of generativity on green purchasing behavior because sustainability requires a long-term perspective that is embedded in the concept of generativity. This study examines the impact of generativity on consumer green purchasing behavior. Generativity refers to individuals’ beliefs that their current behaviors have consequences that extend into future generations. Moreover, the moderating roles of man-nature orientation and perceived behavioral control on generativity-green purchasing behavior link are also examined. Based on moral norm-activation theory, value-belief-norm theory, and theory of planned behavior, hypotheses were developed. Data were collected from a homogenous sample of 416 university students of four faculties through the non-probability sampling technique. Hierarchical regression analysis was used to test the hypotheses. Results show that generative consumers are more likely to show green purchasing behavior. Man-nature orientation and perceived behavioral control positively moderate the relationship between generativity and green purchasing behavior. Findings revealed that consumers who possess a greater concern for future generations, and high on man-nature orientation and perceived behavioral control constitute a segment that will be more likely to engage in green purchasing behavior, enabling effective targeting of marketing communications.
In light of the overwhelming consumption of resources by the manufacturing sector, this paper examined three key subsystems that are critical in greening the sector. Whereas the extant literature has focused on technological development to reduce environmental damage, it has not analyzed profoundly how manufacturing processes can be greened effectively. Hence, using carefully gathered data of 299 respondents and structural equation modeling, this paper sought to investigate the mediating effect of social, environmental, and technical subsystems on the relationship between management support and sustainable manufacturing performance. The results show that management support has a positive relationship with sustainable manufacturing performance (p < 0.005), while social, environmental, and technical subsystems partially mediate this relationship. Hence, efforts must be taken to encourage management of manufacturing firms to support sustainable management performance, while at the same time supporting them to introduce innovative social, environmental, and technical practices.
Purpose of the study: This research intends to find out the role of generativity in green purchase behavior. Moreover, the mediating roles of environmental concern and pro-social attitude have also been proposed. Methodology: This study was conducted on 689 university students given the sensitivity towards the concepts of generativity, environmental concern, pro-social attitude, and green purchase behavior. The model validity was verified by performing the exploratory factor analysis and confirmatory factor analysis. Finally, to test the hypotheses, hierarchal regression was performed. Main Findings: Results endorsed the positive impact of generativity concern on green purchase behavior. Additionally, the mediating roles of Environmental concern and pro-social attitude were also verified. Applications of this study: This study will be very useful for companies that are offering green products/services. Novelty/Originality of this study: This study distinguishes itself from prior studies by adding new predictors to the model of green purchase behavior. Furthermore, this study verifies the role of Environmental concern and Pro-social attitude on the link of GEN-GPB.
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