2004
DOI: 10.1504/ijss.2004.005685
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Taking product to market: a selection framework based on life cycle theories

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Cited by 9 publications
(8 citation statements)
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“…The origin of a life-cycle theory has been traced back to the 1920s and the field of biology (Li and Tan, 2004). At that time, Lotka found that the growth of living organisms could be accurately represented by an S-curve, which captured a progressive pattern of nascence, growth and decline (Cathomen, 1995).…”
Section: Purpose and Value Of Modelling The Business Life-cyclementioning
confidence: 99%
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“…The origin of a life-cycle theory has been traced back to the 1920s and the field of biology (Li and Tan, 2004). At that time, Lotka found that the growth of living organisms could be accurately represented by an S-curve, which captured a progressive pattern of nascence, growth and decline (Cathomen, 1995).…”
Section: Purpose and Value Of Modelling The Business Life-cyclementioning
confidence: 99%
“…Concern with attempting to map the business lifecycle dates back to at least the 1950s and endeavours to understand growth stages of a company better for the purpose of more effectively marketing its product or service (Li and Tan, 2004). Most subsequent uses of life-cycle theory for mapping business growth have been made by the business management field (Bullock, 1983;Greiner, 1972;Duryee, 1994).…”
Section: Purpose and Value Of Modelling The Business Life-cyclementioning
confidence: 99%
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