Taking Data Out of Context to Hyper-Personalize Ads

Objective Digital nudging has been mooted as a tool to alter user privacy behavior. However, empirical studies on digital nudging have yielded divergent results: while some studies found nudging to be highly effective, other studies found no such effects. Furthermore, previous studies employed a wide range of digital nudges, making it difficult to discern the effectiveness of digital nudging. To address these issues, we performed a systematic review of empirical studies on digital nudging and information disclosure as a specific privacy behavior. Method The search was conducted in five digital libraries and databases: Scopus, Google Scholar, ACM Digital Library, Web of Science, and Science Direct for peer-reviewed papers published in English after 2006, examining the effects of various nudging strategies on disclosure of personal information online. Results The review unveiled 78 papers that employed four categories of nudge interventions: presentation, information, defaults, and incentives, either individually or in combination. A meta-analysis on a subset of papers with available data (n = 54) revealed a significant small-to-medium sized effect of the nudge interventions on disclosure (Hedges’ g = 0.32). There was significant variation in the effectiveness of nudging (I2 = 89%), which was partially accounted for by interventions to increase disclosure being more effective than interventions to reduce disclosure. No evidence was found for differences in the effectiveness of nudging with presentation, information, defaults, and incentives interventions. Conclusion Identifying ways to nudge users into making more informed and desirable privacy decisions is of significant practical and policy value. There is a growing interest in digital privacy nudges for disclosure of personal information, with most empirical papers focusing on nudging with presentation. Further research is needed to elucidate the relative effectiveness of different intervention strategies and how nudges can confound one another.

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“…negatively to the use of hyper personalization in advertisements, this did not discourage them from sharing sensitive personal information [44].…”

Section: Plos Onementioning

confidence: 99%

Privacy nudges for disclosure of personal information: A systematic literature review and meta-analysis

et al. 2021

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“…Creepiness was particularly ascribed to technologies that collect personal information about their users, violating the ethical principles held by customers (Wo zniak et al, 2021). Some studies have shown that when users participate in unsolicited meetings on social media (Barkhuus and Tashiro, 2010) and crowdfunding (Hanson et al, 2020), it is creative to meet privacy invasion.…”

Section: Mediating Role Of Perceived Creepinessmentioning

confidence: 99%

“…, 2021). Some studies have shown that when users participate in unsolicited meetings on social media (Barkhuus and Tashiro, 2010) and crowdfunding (Hanson et al. , 2020), it is creative to meet privacy invasion.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Mou¹,

Meng²

2023

APJML

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PurposeWith the upgrade of natural language interaction technology, the simulation extension of intelligent voice assistants (IVAs) and the uncertainty of products and services have received more and more attention. However, most of the existing research focuses on investigating the application of theories to explain consumer behavior related to intention to use and adopt IVAs, while ignoring the impact of its privacy issues on consumer resistance. This article especially examines the negative impact of artificial intelligence-based IVAs’ privacy concerns on consumer resistance, and studies the mediating effect of perceived creepiness in the context of privacy cynicism and privacy paradox and the moderating effect of anthropomorphized roles of IVAs and perceived corporate social responsibility (CSR) of IVAs’ companies. The demographic variables are also included.Design/methodology/approachBased on the theory of human–computer interaction (HCI), this study addresses the consumer privacy concerns of IVAs, builds a model of the influence mechanism on consumer resistance, and then verifies the mediating effect of perceived creepiness and the moderating effect of anthropomorphized roles of IVAs and perceived CSR of IVAs companies. This research explores underlying mechanism with three experiments.FindingsIt turns out that consumers’ privacy concerns are related to their resistance to IVAs through perceived creepiness. The servant (vs. partner) anthropomorphized role of IVAs is likely to induce more privacy concerns and in turn higher resistance. At the same time, when the company’s CSR is perceived high, the impact of the concerns of IVAs’ privacy issues on consumer resistance will be weakened, and the intermediary mechanism of perceiving creepiness in HCI and anthropomorphism of new technology are further explained and verified. The differences between different age and gender are also revealed in the study.Originality/valueThe research conclusions have strategic reference significance for enterprises to build the design framework of IVAs and formulate the response strategy of IVAs’ privacy concerns. And it offers implications for researchers and closes the research gap of IVAs from the perspective of innovation resistance.

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Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers

Tahat,

Almasri,

Tahat

et al. 2024

Cogent Business & Management

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Taking Data Out of Context to Hyper-Personalize Ads

Cited by 12 publications

References 34 publications

Privacy nudges for disclosure of personal information: A systematic literature review and meta-analysis

Privacy nudges for disclosure of personal information: A systematic literature review and meta-analysis

Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers

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