“…The ability to understand the effects of the molecular dipole orientation of a monolayer on its coupling to plasmonic structures remains a challenge for molecular plasmonics. The dipole orientation of molecular coatings has been shown to affect not only the molecular vibrational, − optical, − chiroptical, , bioactivity, − and electron transport properties but also the plasmon resonance of the nanoparticles. ,, Control of the changes in molecular and plasmonic properties is vital for the use of plasmonic particles in solar cell ,− and sensing applications. ,− Of particular interest is the coupling between plasmons and J-aggregate films. − Recent experimental and theoretical studies have shown that in a strong-coupling regime, hybrid molecular-plasmonic modes appear with highly controllable resonances. − Even outside the strong-coupling regime, physically relevant processes such as enhanced absorption and exciton induced transparency occur at weaker coupling strengths. , Modification of molecular properties such as width, oscillator strength, or orientation has been shown to be a potentially attractive way of obtaining the desired optical properties in model systems. , Developing a methodology to extend these studies to an arbitrary system would provide useful physical insights.…”