Tailgate Warriors

Veri, Maria J.; Liberti, Rita

doi:10.1177/0193723512472897

Cited by 13 publications

(4 citation statements)

References 22 publications

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“…The commercial determinants of health play a significant role here, wherein advertising that reinforces meat and meat eating as synonymous with masculinity beckons the primal masculine essence to sustain those practices ( Buerkle, 2009 ; Rogers, 2008 ). Similarly, popular TV shows promote the meat as masculine narrative by encouraging men’s preoccupation with barbeques and meat ( Veri & Liberti, 2013 ) and reinforcing the notion that men should not be emotionally concerned for farmed animals ( Parry, 2010 ). In addition, consuming meat serves as a direct response to refute social movements that challenge traditional masculinity ( Calvert, 2014 ).…”

Section: Discussionmentioning

confidence: 99%

Masculinity, Meat, and Veg*nism: A Scoping Review

Velzeboer,

Li,

Gao

et al. 2024

Am J Mens Health

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Men historically consume more meat than women, show fewer intentions to reduce meat consumption, and are underrepresented among vegans and vegetarians. Eating meat strongly aligns with normative masculinities, decisively affirming that “real men” eat meat and subordinating men who choose to be veg* n (vegan or vegetarian). The emergence of meat alternatives and increasing environmental concerns may contest these long-standing masculine norms and hierarchies. The current scoping review addresses the research question what are the connections between masculinities and men’s attitudes and behaviors toward meat consumption and veg*nism? Using keywords derived from two key concepts, “men” and “meat,” 39 articles were selected and analyzed to inductively derive three thematic findings; (a) Meat as Masculine, (b) Veg*n Men as Othered, and (c) Veg*nism as Contemporary Masculinity. Meat as Masculine included how men’s gendered identities, defenses, and physicalities were entwined with meat consumption. Veg*n Men as Othered explored the social and cultural challenges faced by men who adopt meatless diets, including perceptions of emasculation. Veg*nism as Contemporary Masculinity was claimed by men who eschewed meat in their diets and advocated for veg*nism as legitimate masculine capital through linkages to physical strength, rationality, self-determination, courage, and discipline. In light of the growing concern about the ecological impact of meat production and the adverse health outcomes associated with its excessive consumption, this review summarizes empirical connections between masculinities and the consumption of meat to consider directions for future men’s health promotion research, policy, and practice.

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Section: Discussionmentioning

confidence: 99%

Masculinity, Meat, and Veg*nism: A Scoping Review

Velzeboer,

Li,

Gao

et al. 2024

Am J Mens Health

View full text Add to dashboard Cite

show abstract

“…Connell (2005Connell ( [1995), this exemplifies how men perform hegemonic masculinity to bolster their social domination. Contemporary consumerism has arguably facilitated the diversification of masculinities in sport, with non-hegemonic male ideals being promoted to cater to different spectators (Veri and Liberti, 2013). This, by extension, encourages heteronormative male fans to contemplate such media representations, leading to their contestation of gender identities within the sporting context (Dickerson, 2016).…”

Section: Literature Review Masculinity Sport and China's Sports Fandommentioning

confidence: 99%

“…Being dominated by male athletes, sports games offer spectators regular access to media representations of manhood (Veri and Liberti, 2013). As late-modern, self-reflexive fans, these spectators also actively use their sports consumption to justify their position of power in gender relations (Dickerson, 2016).…”

Section: Introductionmentioning

confidence: 99%

A wen-wu Approach to Male Teenage Chinese Sports Fans’ Heteronormative Interpretation of Masculinity

Peng¹,

Chen²,

Chen³

2023

Feminist Review

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This article analyses how performatively heteronormative, male teenage Chinese fans consume sports games through the prism of masculinity, using secondary school students’ engagement with the NBA (National Basketball Association) as a case study. Drawing on focus groups of twenty-three participants, we discover that male teenage sports fans constantly evoke elite NBA athletes as male ideals to define a desirable, heteronormative wen-wu masculinity specific to the post-reform era. In this process, they often engage in a double-standard practice, manifesting as their appropriation of the CP (coupling) rhetoric to ‘ship’ athletes and their problematisation of heterosexual women and LGBTQ fans’ similar usage of it. This double-standard practice constitutes an attempt to monopolise the interpretation of masculinity both within and outside of the sporting context. It sheds light on the heteronormative male cohort’s rejection of alternative masculinities, underscoring how aspects of gender politics unfolding in wider society are reflected in China’s teenage sports fandom.

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“…Similarly, studies have examined the construction of masculinity through male activities (e.g. grilling) and home spaces and have suggested that activities such as grilling allow men to construct and affirm their identity as men (Veri and Liberti, 2013). For instance, a study about barbeques on Israeli Independence Dayalso known as BBQ Daysuggests that meat grilling enables identification with cultural sources, points to complex manifestations of power, hierarchy and masculinity, and emphasizes the centrality of the family as a significant social group (Avieli, 2013).…”

Section: Symbolic Meanings Of Foodmentioning

confidence: 99%

The family grilling consumption experience in Mexico

Morton

Treviño

Quintanilla

2020

JCM

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Purpose The purpose of this paper is to understand the ritual, roles and symbolic meanings of family grilling consumption experiences in northeast Mexico. Design/methodology/approach This study adopted a phenomenological approach and conducted 73 in-depth interviews and in situ observations during family grilling experiences. Findings Based on an examination of the phases, symbolic meanings, and ritual elements of grilling events in Mexico, the results of this study identify a third type of family food consumption ritual, the escape ritual, which has different characteristics than routine and festive family food consumption rituals. Practical implications The findings indicate the emergence of a more sophisticated family grilling experience that uses new accessories and products. Companies could align their marketing strategies for grilling products and segment their communication messages based on the roles of participants and the symbolic meanings identified in this study. Originality/value This research studies an experience in light of both ritual and escapism literature.

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Tailgate Warriors

Cited by 13 publications

References 22 publications

Masculinity, Meat, and Veg*nism: A Scoping Review

Masculinity, Meat, and Veg*nism: A Scoping Review

A wen-wu Approach to Male Teenage Chinese Sports Fans’ Heteronormative Interpretation of Masculinity

The family grilling consumption experience in Mexico

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