Independent groups of rats were reinforced by either hypothalamic stimulation, septal stimulation, or liquid food in a two-choice brightness-discrimination task. Both groups receiving intracranial reinforcement learned the brightness discrimination more rapidly than did the food-reinforced group. The superiority of hypothalamic and septal reinforcement persisted even when, in a second experiment, the intracranial stimulation was withheld for 1.0 sec. following each correct response. Such a result rules out the possibility that the small but unavoidable delay associated with the delivery of food is responsible for the differences in learning between the food-and intracranial-reinforcement groups. Further, the incentive or motivational properties of the food and intracranial stimulation, as indexed by tests of running speed, appeared to be of comparable value. It is suggested that certain temporal characteristics of intracranial reinforcement may provide more favorable conditions for learning than food reinforcement.