Blue photoluminescence was successfully generated from zinc oxide by doping magnesium or cadmium. MgZnO and CdZnO films were deposited on glass substrates by a spin-on/pyrolysis with low heating temperatures ͑600-700°C͒ in H 2 /N 2 and air, respectively. Structural analysis revealed that all the films were crystallized in the wurtzite-type structure. The c-axis length of ZnO was changed by the doping, indicating that Mg and Cd could be incorporated into the ZnO lattice through the present synthetic method. This incorporation was also supported by the occurrence of blue-and redshift of the optical bandgap by Mg and Cd doping, respectively. In case of MgZnO, the bandgap was increased up to 3.67 eV, resulting in a deep-level blue luminescence centered at 2.75 eV ͑corresponding to 451 nm͒ upon irradiation with UV light. This might be a color-tuning of the well-known green emissions from oxygen defect centers. In photoluminescence spectra of CdZnO, blue emission bands centered at 437 nm appeared by the Cd doping, possibly arising from the increased emissive defect centers related to interstitial zinc atoms. We could therefore produce two kinds of blue emissions of different origin from ZnO.Wide-gap oxide semiconductors are attractive materials as phosphors if they could exhibit visible emissions arising from defect levels created in the bandgap. However, defect-related emissions are usually sensitive to synthetic conditions and suffer from reproducibility. This inference holds true for blue band emissions possibly observed from oxide semiconductors such as -Ga 2 O 3 and ZnO. -Ga 2 O 3 can exhibit UV and blue emissions, which are assigned to recombination of a self-trapped exciton and a donor-acceptor pair, respectively, depending on the sample preparation conditions and the nature of defects. 1 ZnO is an n-type semiconductor having a wide bandgap of approximately 3.3 eV. Reduced ZnO, which is often termed ZnO:Zn, has been utilized as green phosphors because of its excellent luminescence properties under high-energy excitations. However, ZnO is also known to exhibit much more complicated luminescence behaviors in the visible wavelength region. Besides a UV near-band-edge emission at approximately 380 nm, visible deep-level emissions can be observed with a peak anywhere in the wide wavelength range from 450 to 730 nm. 2,3 In addition, there are some reports on the occurrence of blue band emissions centered at a shorter wavelength of 430 nm in ZnO thin films 4-7 and nanostructures. 8-11 Nonetheless, blue band emissions have been ignored so far because they have much lower intensity than the applicable green band emissions and their origin remains unclear.Recently, some important experimental results have been reported for blue emissions of ZnO. One might expect that visible luminescence of ZnO could be tailored by a bandgap broadening through quantum size effects. Actually, this kind of tuning was achieved by Xiong et al. 12 using polyether-grafted ZnO nanoparticles dispersed and stabilized in ethanol. They found that ...