“…Notably, the increased binding affinity of dimethylamino‐substituted compounds is in accordance with recently published structure–affinity relationships found for symmetric bispyridinium compounds. The dimethylamino group was identified as potential substitute for the lipophilic 4‐ tert ‐butyl substituent, as it enhances binding affinity as well . Although 3‐methoxy‐substituted 1 k (PTM0040, p K i =4.35±0.08, Table , entry 12) showed a lower binding affinity than unsubstituted 1 a (PTM0029, p K i =4.52±0.06, Table , entry 2), the p K i value for the bifunctional compound 1 l (PTM0038, Table , entry 13), with an additional 4‐ tert ‐butyl group next to the 3‐methoxy moiety, increased significantly (determined by a two‐sided t‐test, α =0.05) about 0.6 log units ( 1 l , PTM0038: p K i =4.97±0.02) relative to the p K i value of compound 1 a (PTM0029).…”