Two sets of the spinel‐type compounds Li(4‐x)/3Ti(5‐2x)/3CrxO4 (LTCO) with x=0, 0.1, and 0.2 were prepared from two synthetic strategies implying different precursors (freshly obtained titanium glycolate and amorphous hydrated titanium oxide). These routes allowed to synthesize samples with high purity (for x=0.2) and significant different microstructure. Structural and compositional characterization revealed the existence of an atomic percentage of 0.08 Cr6+ cations at the tetrahedral sites of the spinel‐type structure. Concomitantly, the corresponding amount of Ti3+ cations is stabilized. The electrochemical response is evaluated in LTCO‐composites materials fabricated with environmentally friendly sodium alginate as a binder. The phase with x=0.2 prepared from the glycolate precursor at a temperature as low as 600 °C shows good electrochemical performance. Thus, capacity values greater than 200 mA h g−1 at 0.5C are related to an increase in the value of lithium‐ion diffusion coefficient (ca. 2.67×10−12 cm2 s−1, as estimated from electrochemical impedance spectroscopy, EIS). Furthermore, when this electrode is cycled at high density current rates (2C), discharge capacity values of ∼125 mA h g−1 are obtained, which means a retention of 63 and 52 % in the cycles 700th and 1000th, respectively. The remarkable electrochemical response displayed is interpreted considering different concurrent features: an appropriate microstructure, an aqueous binder, and the stabilization of mixed‐valent titanium (Ti4+/Ti3+) and chromium (Cr6+/Cr3+) cations at the surface.