Synergistic effects of market orientation implementation and internalization on firm performance: Direct marketing service provider industry

Abbu, Haroon; Gopalakrishna, Pradeep

doi:10.1016/j.jbusres.2019.06.004

Cited by 70 publications

(43 citation statements)

References 55 publications

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“…Most companies today are developing new digital business strategies, but they do not necessarily understand the role of digital leadership in this process (Abbu & Gopalakrishna, 2021;de Villiers et al, 2020). Poor business performance results from the lack of digital leaders in such companies.…”

Section: Introductionmentioning

confidence: 99%

Digital leadership in business organizations

Araujo

Priadana

Paramarta

et al. 2021

IJEAMaL

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The main aim of this report is to identify and describe the idea of digital leadership. For the study, the effects of digital leaders' traits and experience on the digitalization process will be examined. Different multinational and global businesses have been examined to apply the concept of digital leadership to their businesses. In this paper, with the goal of an organizational literature review, we analyze the concept of digital leadership. The paper seeks to identify the digital leadership concept; to analyze these abilities and their impacts deeply in the new digital age. As a result of detailed literature research, digitalization and technological developments lead businesses to transform organizational structures, processes, business models, and strategies. Digital leadership is crucial for organizations to survive in the new digital era by adapting and transforming business strategies. To accomplish business objectives and successfully drive the digital business transformation, digital leaders use and enhance the company's digital assets. Digital leaders have different abilities and perspectives compared to traditional leaders. However, many organizations do not understand digital leaders' value, leading to poor performance and unrecoverable failures. This research paper demonstrates a strong link between digital leadership and corporate success and productivity, following the analysis and clarification of the digital leadership concept generated in the modern age and the review of variable business strategies and positioning of the leadership concept in different sectors.

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Section: Introductionmentioning

confidence: 99%

Digital leadership in business organizations

Araujo

Priadana

Paramarta

et al. 2021

IJEAMaL

View full text Add to dashboard Cite

show abstract

“…The character and competency motivate digital leaders to build trust and credibility; to take differentiated actions that set apart digitally mature organizations from digitally developing organizations [10]. Furthermore, in the context of companies undergoing digital transformation, high levels of internalization (i.e., organization-wide commitment) has shown to complement and strengthen the relationship between implementation of the practice and its success [11].…”

Section: Digital Transformationmentioning

confidence: 99%

The Digital Transformation of the Grocery Business - Driven by Consumers, Powered by Technology, and Accelerated by the COVID-19 Pandemic

Abbu

Fleischmann

Gopalakrishna

2021

Advances in Intelligent Systems and Computing

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Companies are increasingly looking for ways to understand and profitably leverage digital transformation with a vast amount of new communications and computing technologies. Despite the potential for digital transformation to generate substantial economic benefits, very few businesses have undergone successful digital transformations. However, evolving consumer attitudes and behaviors, technological advances, new competitive pressures, and laser thin margins, accelerated by the COVID-19 pandemic, are driving digital transformation in the grocery business. Brick and mortar, e-commerce companies, as well as new startups, are making major investments in all aspects of the digital grocery ecosystemthe online shopping experience, automated picking, delivery, and the digital supply chain. Retailers are connecting their investments to enhanced customer loyalty, revenue, and ultimately profit. This research-based on inductive methods-aims to discuss key drivers and technologies utilized in digital grocery business and contributes by introducing a model of digital grocery ecosystem to better understand digital transformation of the grocery business.

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“…Previous research has investigated the relationship between firm performance and MO (Najafi-Tavani et al, 2016;Yu et al, 2019;Abbu & Gopalakrishna, 2019). Particularly, MO works alongside other capabilities (both ordinary and dynamic), and some studies have recognised it as one of the main factors enabling firms to effectively meet the needs of their customer base (Kohli & Jaworski, 1990;Wood et al, 2000;Rodriguez Cano et al, 2004).…”

Section: Market Orientationmentioning

confidence: 99%

The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms

Chiarelli

2021

SBIR

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Dynamic capabilities (DC) and market orientation (MO) have been described as affecting firm performance, particularly in the case of fast-changing markets. They have been analysed for a wide range of firm sizes, but research on DC in the context of sole traders and micro enterprises is scarce. To begin filling this gap, this research focuses on the effects of DC and MO on firm performance in the case of sole traders, micro and small enterprises (MSEs), using higher education (HE) consulting as a case study. HE consulting was chosen as it is comprised of numerous sole traders and MSEs and it is subjected to significant and continual change. Using a survey completed by 60 MSEs based in the UK, Europe and North America, this research found that the sensing capability is a significant determinant of firm performance, alongside what this study defines as operational MO. Furthermore, operational MO was found to significantly moderate the relationship between the learning capability and firm performance. This work suggests that (i) research on DC should be extended to sole traders and MSEs; and (ii) the business literature is ripe for a growing body of applied work on DC going beyond their theoretical validation and looking to develop practical recommendations for firms in different industry sectors.

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Synergistic effects of market orientation implementation and internalization on firm performance: Direct marketing service provider industry

Cited by 70 publications

References 55 publications

Digital leadership in business organizations

Digital leadership in business organizations

The Digital Transformation of the Grocery Business - Driven by Consumers, Powered by Technology, and Accelerated by the COVID-19 Pandemic

The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms

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