This work reports an efficient approach for the fabrication of novel nitrogen-doped hierarchical porous carbon (NHPC) and its application as support for NiÀ Pd NPs immobilization and then its catalytic performance toward Heck reaction and sequential one-pot cross coupling-nitro reduction. Herein, NHPC has been synthesized via the in situ polymerization of pyrrole onto the Luffa sponge surface as a cost-effective, green and biological template and a carbonization process. The high nitrogen content (7.24 wt%) and hierarchical porous structure of NHPC resulted in well dispersion of NiÀ Pd NPs onto the surface and remarkable stability of them during the reactions.Also, the combination of Ni and Pd NPs with the Ni: Pd ratio of 70:30 exhibited high catalytic activity in the Heck coupling and one-pot sequential coupling-nitro reduction. Furthermore, the prepared support and catalyst were studied by FT-IR, composition and elemental analysis, X-ray diffraction (XRD), Raman, Field emission scanning electron microscopy and elemental (FESEM), mapping, High-resolution transmission electron microscopy (HRTEM), ICP-AES, N 2 adsorption-desorption, Diffuse reflectance spectra (DRS/UV), zeta potential and X-ray photoelectron spectroscopy (XPS) techniques.