SWOT analysis of the truffles market in Greece

Tsitsipati, Vaia; Christodoulou, A. S.

doi:10.1108/bfj-12-2012-0293

Cited by 11 publications

(9 citation statements)

References 62 publications

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“…The SWOT analysis has also been applied in the horticulture sector, such as tubers. Besides showing weakness and strength, the SWOT analysis can map out the problems related to the opportunities in the sector (Tsitsipati, 2014) and is regarded as one of the most useful tools, as used in Raviv's (2013) research. From the context of the planting media, the paper investigates the strengths, weaknesses, opportunities, and threats involved with the use of various composts in GM.…”

Section: Swot Analysismentioning

confidence: 99%

The SWOT Analysis for Chrysanthemum Farmers Business Development Strategies for Fresh Chrysanthemum Farmers

Helmiatin

Susanty

2019

J. Bus. Econ. Review

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Objective – This paper examines the business strategy at cut flower area. The need for cut flowers, especially chrysanthemums, is very large. The farmers of cut flowers are concentrated in Java, namely Malang, Bandungan, Yogyakarta and Cianjur in West Java. Methodology/Technique – In this study the object is in Bandungan, Semarang area. With large market conditions, it is possible for cut flower farmers to plant various varieties of chrysanthemum that the market likes. In order to fulfil the market prospect that is still wide open, chrysanthemum cut flower farmers must have business strategies that are able to provide guidance on the business being run. Production activities will develop and have an impact on farmers if supported by organizational policies that not only manage internal activities but are also able to face challenges from a dynamic external environment. Findings & Novelty – The SWOT analysis were used at this research. The strategies that should be created are increasing cooperation, maintaining networks, and expanding marketing. The need for cut flowers especially chrysanthemums flowers in Indonesia is very large. This study aims to identify and examine the internal and external factors of the development of chrysanthemum agribusiness in Bandungan Village and to determine the priority of appropriate agribusiness strategies based on the farmer’s needs. This study is descriptive analysis research with a sample of 45 Chrysanthemum farmers. Using SWOT analysis, we found the strength, weakness, opportunity, and threat for the farmers and we could design alternative business strategies. Internal Strategic Factor Analysis Summary (IFAS) is used to identify and evaluate the key internal factors of the company, while External Strategic Factor Analysis (EFAS) is used to organize external strategic factors into generally accepted categories of opportunities and threats. Meanwhile, IE matrix is used to define the business strategy at the company level with greater details. The results suggest that the farmers should strengthen the internal conditions of the farmer groups, improve the production of chrysanthemum flower, and maximize the use of production facilities and equipment, These findings imply that production activities will develop and have a positive impact on farmers if supported by organizational policies that not only manage internal activities but are also able to face challenges of a dynamic external environment. Type of Paper: Empirical. Keywords: Chrysanthemum Flower; Strategic Management; SWOT Analysis. Reference to this paper should be made as follows: Helmiatin; Susanty, E. 2019. The SWOT Analysis for Chrysanthemum Farmers Business Development Strategies for Fresh Chrysanthemum Farmers, J. Bus. Econ. Review 4(3) 139 – 148 https://doi.org/10.35609/jber.2019.4.3(3) JEL Classification: Q20, Q22, Q29.

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Section: Swot Analysismentioning

confidence: 99%

The SWOT Analysis for Chrysanthemum Farmers Business Development Strategies for Fresh Chrysanthemum Farmers

Helmiatin

Susanty

2019

J. Bus. Econ. Review

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“…When the literature is examined in the context of evaluating the gastronomic potential, it is seen that the researches mainly examine the gastronomy tourism or types of gastronomy tourism (such as wine tourism) for the destinations (Iakovou et al, 2009;Tsitsipati et al, 2014;Zaman and Kayserili, 2014;Deniz and Atışman, 2017;Harcsa, 2017;Derčan et al, 2017;Bozkurt, 2018;Cankül and Ezenel, 2018;Bozkurt et al, 2019;Chaigasem and Tunming, 2019;Çabuk et al, 2020;Sormaz et al, 2020;Stockovič et al, 2020). Iakovou et al (2009) aimed to comprehensively analyze the current situation of gastronomy tourism in the Central Macedonia Region (RCM) of Greece.…”

Section: Literaturementioning

confidence: 99%

Evaluaton of Osmani̇ye Province Gastronomy Tourism Potential by Swot Analysis

Iştin¹

2021

ASOS

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The research is aimed to reveal the opportunities, advantages, weaknesses and threats of the province that may be valid for gastronomy tourism in order to reveal the right strategies in gastronomy tourism in Osmaniye. In line with this aim, the research was carried out with a sample of individuals and institutions that have a connection with gastronomy tourism in Osmaniye and / or can make an idea for the aim of the research in the province. The data were obtained as a result of responding open-ended questions with some of the participants face-to-face and some via e-mail (difficult to reach all individuals and institutions due to Covid-19 measures). In this context, the data were collected from the participants between January 25 and March 8, 2021 using the convenience sampling technique, and a total of 30 participants were reached. The findings obtained from the participants were subjected to content analysis based on coding and the findings were evaluated. As a result of the research, the most stated expression as the strongest aspect of the province by the participants is its proximity to other gastronomy routes such as Gaziantep, Hatay and Adana. On the other hand, the lack of sufficient gastronomic product promotion in the province was determined as the weakest aspect. The most important opportunity of the city in the future has been revealed as a city that can be integrated into gastronomy tours of cities that have

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“…Notwithstanding the role of TLFs in modern economies, as previously noted, little evidence exists about the attitudes and behaviours of young people towards them. Considering the truffle, in particular, only one study of Tsitsipati and Athanasios (2014) has been found which revealed that a typical truffles consumer’s age average is 38 years old and that the main consumers can be found among highly educated people. This suggests the importance of investigating the Millennial segment, in particular students, to add further knowledge to the extant literature.…”

Section: Theoretical Background and Research Questionsmentioning

confidence: 99%

“…First, TLFs are described in the literature according to a variety of criteria, including geographic or perceived areas of production, cultural criteria, natural history and municipal boundaries or distances (Wenzig and Gruchmann, 2018) and truffle highly reflects these criteria being always included among such products (Balabanova, 2014; Galluzzo, 2015; Pencarelli et al , 2018). Moreover, on a global level, there is an increasing demand for truffle, since its importance is recognised for the valorisation of the rural economy and the economic interest in its promotion is always stronger (Tsitsipati and Athanasios, 2014).…”

Section: Introductionmentioning

confidence: 99%

Understanding the consumption of traditional-local foods through the experience perspective

Savelli

Bravi

Murmura

et al. 2019

BFJ

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Purpose The purpose of this paper is to understand whether an experiential perspective can be usefully adopted in the context of traditional-local foods (TLFs) by assuming a consumer perspective that analyses attitudes and behaviours of young people towards truffles. In particular, it examines which values drive the consumption of truffles and whether they are perceived as an experiential-based food or simply a nutritional-based one. Design/methodology/approach The research was carried out through a survey conducted on a sample of 720 Italian university students from January to May 2016. The data were processed using analysis of variance, principal component analysis and a two-step cluster analysis. Findings The results show that the search for pleasure and gratification can be very important for young consumers and that gratification plays a critical role in the consumption of fresh truffles along with convenience. This confirms that TLFs, like truffles, can be highly appreciated by young consumers for their emotional content, which allows them to have a personal experience when buying and consuming them. Originality/value The study contributes to the literature by enriching the overall understanding of young people’s food behaviour and by deepening the adoption of the experiential perspective within the TLF business. Moreover, it has practical and useful implications for promoting the consumption of TLFs among the young and for managing TLFs as well as the rural areas from where they originate.

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SWOT analysis of the truffles market in Greece

Cited by 11 publications

References 62 publications

The SWOT Analysis for Chrysanthemum Farmers Business Development Strategies for Fresh Chrysanthemum Farmers

The SWOT Analysis for Chrysanthemum Farmers Business Development Strategies for Fresh Chrysanthemum Farmers

Evaluaton of Osmani̇ye Province Gastronomy Tourism Potential by Swot Analysis

Understanding the consumption of traditional-local foods through the experience perspective

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