“…The external appraisal scans the political, economic, social, technological and competitive environment with a view to identifying opportunities and threats (Dyson, 2004). SWOT analysis approach has been widely used in various areas, such as housing sector (Li et al, 2016), biofuel production (Paschalidou et al, 2016), forest management (Merger and Wolfslehner, 2016), human resources (Shakerian et al, 2016), wind energy (Iglinski et al, 2016), elearning (Boca, 2015), cloud computing (Maresova and Kuca, 2015), e-government (Damian et al, 2014) and renewable energy (Chen et al, 2014).…”