Swiss Graphic Design: A British Invention?

Abstract

The role of British graphic designers and authors in spreading Swiss Style, “Swiss graphic design,” or “Swiss typography” internationally is evident, but less is known about the process and effects of transnational exchange in design. This article follows the trajectories of objects and texts, revealing how they have established and disseminated the labels in Britain and abroad, thus contributing to our current understanding of “Swiss graphic design.” It concludes with an example of alternative historiography of modern visual communication as a constant process of exchange that reveals the complex international interaction of design discourses.

Research on the Creation and Innovation of Graphic Design Driven by Artificial Intelligence

“…Convolutional neural network is a deep learning model, which is often used in image recognition and computer vision tasks. In graphic design, it can be used for image classification, object detection and style transfer [12][13]. Formula: yi = f(zi) + wij + xj + bi Where G represents the generator, D represents the discriminator, and pz(z) represents the probability that the discriminator wrongly classifies the false data generated by the generator.…”

Wireless Multifunctional Display Platform for Visual Communication Design Based on IoT Big Data

“…Lzicar followed the trajectory of objects and texts, revealing how they created and disseminated labels in the UK and abroad, thereby contributing to the current understanding of "Swiss graphic design." Its conclusion was an example of an alternative historiography of modern visual communication as an ongoing process of communication that revealed the complex international interactions of design discourse [2]. As modern scientific techniques develop incessantly, the industry of media of advertising has experienced enormous changes, and the forms of traditional printing have been transformed into digital printing gradually.…”