Swift Guanxi in Online Marketplaces:  The Role of Computer-Mediated Communication Technologies

Ou, Carol Xiaojuan; Pavlou, Paul A.; Davison, Robert M.

doi:10.25300/misq/2014/38.1.10

Cited by 408 publications

(552 citation statements)

References 97 publications

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“…Besides, the study confirms the general view that people tend to behave differently in computer-mediated and face-to-face communication contexts (Okdie et al, 2011); the computer-mediated realm may buffer the negative feelings in communicating unpleasant topics (Lewandowski et al, 2011); and despite the disparities between the virtual and face-to-face communication, the socioculturally dependent communication rules and social psychology can be played out similarly by computer-mediated technologies (Ou, Pavlou, & Davison, 2014). Adopting a sociocultural perspective, it enriches the existing research on email communication by scrutinizing and highlighting its effect on social relations which are often neglected by previous research (Vinagre, 2008).…”

Section: Discussionsupporting

confidence: 62%

Role of Email in Intercultural Communication of Criticism in a Chinese English Curriculum Reform Context

Lv¹

2018

ELT

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Western teachers working in China often experience cultural conflicts arising from, for instance, the ways that Chinese students perceive face and express criticism. To better understand these face-concerned conflicts, this paper explores the role and significance of email for a group of Chinese students to communicate pedagogical criticism with their western teacher as part of an undergraduate program in Communicative Language Teaching (CLT). A quantitative and qualitative examination of the politeness strategies employed by the Chinese students in their critical emails revealed the three roles of email: email as a safe, polite and effective channel for the Chinese students to express critical views directly (without turning to a third party) and collectively (on behalf of the other students), email as a major means for their western teacher to be informed about problems privately, and email as a springboard for the western teacher to communicate later with more other students publicly. What was criticized in the emails indicated the fundamental disparities in their perceptions of knowledge, the identity of English, and the classroom behavior of silence. Interpretation and discussion of findings were informed by the studies of Chinese psychology and the writer's insider knowledge gained from her four-year longitudinal participant observation.

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Section: Discussionsupporting

confidence: 62%

Role of Email in Intercultural Communication of Criticism in a Chinese English Curriculum Reform Context

Lv¹

2018

ELT

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“…Computer mediated communication technologies such as instant messengers can allow consumers to enquire further information from online sellers, and this has been proven to be successful in websites such as Taobao.com (Ou, Pavlou, and Davison 2014). Whether having more answered questions will result in better product sales however have not been examined by researchers.…”

Section: Helpful Reviews and Number Of Questions Answeredmentioning

confidence: 97%

Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Chong

Ch’ng

Liu

et al. 2015

International Journal of Production Research

151

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This study aims to investigate the contributions of online promotional marketing and online reviews as predictors of consumer product demands. Using electronic data from Amazon.com, we attempt to predict if online review variables such as valence and volume of reviews, the number of positive and negative reviews, and online promotional marketing variables such as discounts and free deliveries, can influence the demand of electronic products in Amazon.com. A Big Data architecture was developed and Node.JS agents were deployed for scraping the Amazon.com pages using asynchronous Input/Output calls. The completed Web crawling and scraping data-sets were then preprocessed for Neural Network analysis. Our results showed that variables from both online reviews and promotional marketing strategies are important predictors of product demands. Variables in online reviews in general were better predictors as compared to online marketing promotional variables. This study provides important implications for practitioners as they can better understand how online reviews and online promotional marketing can influence product demands. Our empirical contributions include the design of a Big Data architecture that incorporate Neural Network analysis which can used as a platform for future researchers to investigate how Big Data can be used to understand and predict online consumer product demands.

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“…Subsequently, platforms are becoming ubiquitous in many industries, such as smartphones and apps [1], video consoles and videogames [2], and personal computers and software [3]. Platforms allow firms to create new interdependencies that make the task of designing a successful platform strategy more complex [4][5][6]. A platform-based strategy has the potential to increase a firm's competitive sustainability [7].…”

Section: Introductionmentioning

confidence: 99%

Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective

et al. 2017

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Abstract:Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research.

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Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated Communication Technologies

Cited by 408 publications

References 97 publications

Role of Email in Intercultural Communication of Criticism in a Chinese English Curriculum Reform Context

Role of Email in Intercultural Communication of Criticism in a Chinese English Curriculum Reform Context

Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective

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