“…As a result, the consumers of the target market don't buy the innovative product and the organization fails in its introduction, with the corresponding waste of time, effort, and money. In this sense, Dougherty and Hardy (1996) indicated that "at the level of the particular product, problems include positioning the product strategically in the market, development production, marketing, and sales, securing expertise, managing external relations (Kazanjian, 1988), understanding new markets (Cooper, 1983;Leonard-Barton, 1991), forming multifunctional teams and sharing knowledge (Ancona & Caldwell, 1990;Dougherly, 1992), and evaluating progress (Griffin & Page, 1993)" (p. 1121). Additionally, in a comparison of some European countries (Austria, Bulgaria, Spain, Romania, Portugal, Poland, Czech Republic, Netherlands, Hungary, Slovakia, Sweden, and Greece), Robinson and Stubberud (2011) explained the following issues:…”