Sustainable Reverse Supply Chains for Retail Product Returns

Frei, Regina; Krzyzaniak, Sally-Ann Caroline; Jack, Lisa

doi:10.1007/978-3-030-15066-2_9

Greening of Industry Networks Studies

2019

DOI: 10.1007/978-3-030-15066-2_9

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Sustainable Reverse Supply Chains for Retail Product Returns

Regina Frei¹,

Sally-Ann Caroline Krzyzaniak

Lisa Jack

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Cited by 2 publications

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“…With the goal to reduce returns rates, it is useful to identify who caused the return; hence, we suggest the following more complete and structured classification [49]:…”

mentioning

confidence: 99%

Mapping Product Returns Processes in Multichannel Retailing: Challenges and Opportunities

2022

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An increasing percentage of products in multichannel retail are being returned, yet many retailers and manufacturers are not aware of the importance and scale of this issue. Similarly, the literature on online returns is limited. Returns processes can be very complicated, contain many manual steps that have several variations, unclear decision-making rules and, at the handling stage, often involve low-wage third-party employees guided by patchy IT systems. This article maps the complexity of product returns processes, highlights challenges and identifies opportunities for improvement, thereby contributing to a deeper understanding of the emerging field of product returns research. It also concludes that it is essential for returns to be made a strategic priority at the senior management level, implementing a Lean approach to returns systems. The research was based on 4 case studies, 17 structured interviews and 3 retail community workshops, all with British and other Western European retailers. Through triangulation of individual data, a generic process map for retail returns was created and implications for sustainability, loss prevention and profit optimisation are examined.

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“…With the goal to reduce returns rates, it is useful to identify who caused the return; hence, we suggest the following more complete and structured classification [49]:…”

mentioning

confidence: 99%

Mapping Product Returns Processes in Multichannel Retailing: Challenges and Opportunities

2022

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Sustainable reverse supply chains and circular economy in multichannel retail returns

2020

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The percentage of products being returned in multichannel retail are high and further increasing, yet many retailers and manufacturers are unaware of the importance and scale of this issue. They consider dealing with returns as a cost of doing business and are oblivious of the potential for conflicts between their corporate social responsibility commitments and their returns practices. This article investigates how far sustainable practices and circular economy concepts have been implemented in retail returns systems; it identifies vulnerabilities, barriers, and challenges to the implementation of sustainable, circular practices and suggests ways to overcome them, as sustainability, loss prevention, and profit optimisation can go hand in hand with the right approach to the organisation of the reverse supply chain. Implications of this research on strategic management are outlined. The research was conducted using in‐depth interviews and observations with four major retailers in the United Kingdom, 17 structured interviews, 100 retailer website reviews, and three retail community workshops, all with British and other European retailers.

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Sustainable Reverse Supply Chains for Retail Product Returns

Cited by 2 publications

References 12 publications

Mapping Product Returns Processes in Multichannel Retailing: Challenges and Opportunities

Mapping Product Returns Processes in Multichannel Retailing: Challenges and Opportunities

Sustainable reverse supply chains and circular economy in multichannel retail returns

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