Sustainable marketing innovation and consumption: Evidence from cold chain food online retail

With the development of economy, people’s demand for travel is also increasing. They are no longer satisfied with the single standardized travel products of travel agencies and begin to pursue personalized. When many customers travel, the most important thing is their subjective feelings. This is also the focus of tourism enterprise research. Therefore, introducing experiential marketing into tourism and realizing experiential marketing can enhance the sense of experience of tourism, improve the economic benefits of tourism, and promote the development of tourism. This paper mainly studies the application of experiential marketing in tourism industry. In this paper, based on the tourism situation of Qingyan Ancient Town and the tourism marketing activities of other tourist attractions, combined with my own design, we developed an optimized design scheme of experiential marketing. In the process of implementation, there are still areas to be improved, and the author will continue to study and learn from the sharing of other scholars. The purpose of this paper is to study the validity of marketing strategies of tourist attractions based on experiential marketing. On the one hand, the research of this paper can enrich the theory of experience marketing; on the other hand, it can also provide reference for the reality of tourism marketing, which has theoretical and practical significance.

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“…e purpose of this paper is to study the validity of marketing strategies of tourist attractions based on experiential marketing [8].…”

Section: Introductionmentioning

confidence: 99%

The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing

Song

Niu

Wang

et al. 2022

Security and Communication Networks

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“…Additionally, it delves into the extent to which or how effectively this single CSF contributes to the AFCC's sustainability. For example, sustainable innovation in AFCC (Su et al, 2022) depends on collaboration in the agri-food supply chain (Dania et al, 2018). However, these studies overlook the CSFs that drive the AFCC industry toward sustainability from a systems perspective, possibly contributing unsuccessful implementation of past research findings in AFCC businesses.…”

Section: Micmac Analysismentioning

confidence: 99%

Identifying critical success factors for the agri‐food cold chain's sustainable development: When the strategy system comes into play

Woo

Chen

et al. 2022

Bus Strat Env

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With serious environmental, cost, and social concerns arising from emerging countries' rapid growth in agricultural food cold chain (AFCC), AFCC firms urgently require a set of comprehensive sustainable strategic solutions. Therefore, this research identified and modeled the critical success factors (CSFs) that support the sustainable development of AFCCs. The study integrated institutional theory, stakeholder theory, and the triple bottom line model; it also surveyed cold chain experts from 16 different organizations in China and applied the adversarial interpretation structure model (AISM). This comprehensive analysis indicates that managing stakeholder pressure is the most motivating CSF of all strategies. This strategy eventually contributes to the sustainability of AFCC in China by driving other CSFs. Additionally, the study determined the degree of interdependence and dominance of different strategies. Thus, this study establishes a theoretical foundation for the sustainable improvement of AFCC organizations' business strategies and environmental policies.

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“…In recent years, numerous studies have been conducted to examine the success factors of suppliers' SDGs. Su et al (2022a) revealed that stakeholder pressure is the most significant factor influencing the suppliers' sustainable development, followed by strategic positioning, sustainable policy, and the commitment of the top management team. Danese.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The theory showed that innovation spreads among the members of a social system through specific channels (Zhu et al, 2012), and argued a holistic set of innovation attributes emphasizing the essential attributes of services and products, it proposes that there are five main factors that influence the adoption of an innovation: relative advantage, compatibility, complexity, observability, and testability. These properties directly affect the outcome of the end acceptance (Su et al, 2022a). This theory can be applied in the context of this study, as the sustainable practices of logistics service providers are considered as an innovation that revolutionizes sustainable production in supply chains.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Exploring the role of sustainable logistics service providers in multinational supply chain cooperation: An integrated theory-based perspective

Fang²,

Pang³

et al. 2022

Front. Environ. Sci.

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In recent years, suppliers’ sustainability has been the primary source of conflict in multinational supply chains. How suppliers from developing nations may accomplish sustainable development and competitive advantage goals has become a tough issue inside the multinational supply chain, particularly in the agri-food cold chain. Using an integrated theory-based perspective, this paper analyzes how sustainable logistics service providers’ supply chain cooperation (MSCC) might drive the sustainable transformation of suppliers in developing nations. Between 1 June 2020 and 15 January 2021, we gathered feedback from 215 Chinese vendors and analyzed and discussed possible models using structural equation modeling. This study demonstrates that the sustainable practices of logistics service providers are the foundation for influencing the collaboration of suppliers in developing nations with regard to sustainability. In addition, the five-stage transnational supply chain cooperation based on the theory of innovation diffusion is an efficient strategy for ensuring the sustainable development of suppliers in developing nations. This paper examines the theoretical framework at the forefront of multinational supply chain sustainability development. This presents the most recent experience and policy application for suppliers from emerging nations to acquire a competitive advantage.

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Sustainable marketing innovation and consumption: Evidence from cold chain food online retail

Cited by 23 publications

References 35 publications

The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing

The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing

Identifying critical success factors for the agri‐food cold chain's sustainable development: When the strategy system comes into play

Exploring the role of sustainable logistics service providers in multinational supply chain cooperation: An integrated theory-based perspective

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