Sustainable marketing in the function of sustainable urban mobility

Abstract

As the survival and destiny of mankind are originally and inextricably conditioned by the state of the natural environment, it has become clear over time that man's relationship to the environment and economic growth and development at all costs were no longer possible or acceptable, and that man is, in fact, part of the ecosystem beyond whose legality will not be able to go unpunished. Faced with problems that, as a by-product of modernization, have for decades devastated and violated the quality of life in urban environments, the environmentally conscious global community has been pushing for the creation of sustainable cities and greener urban mobility. Hence the author's intention to emphasize the importance of accepting the concept of sustainable marketing in order to, by raising the collective awareness of the importance of transition to a low-emission society, encourage the substitution of urban mobility habits and behaviour that are in contrast the idea of sustainable urban form and the vision of a green city. The research is based on the use of secondary data, analysis of the content of available professional literature and relevant reports of the United Nations and national institutions, as well as on the application of descriptive methods and methods of analysis and synthesis. The article concludes by offering a framework for the implementation of sustainable marketing and measures that can be taken in the field of creating sustainable urban mobility.

Correlation analysis of the crude oil, gold and steel prices for the purpose of agricultural development

“…713-731), Belgrade (Avakumović et al, 2021;Leković et al, 2022). The price of raw materials is one of the most important factors in the structure of production costs and an indicator of the scarcity of these raw materials in a given market even in agriculture (Gleich et al, 2013;Vujović & Vujović, 2021). The properties of metals such as gold and steel and oil as strategic raw materials justify the economic importance of researching the mutual influence of their prices (Hooker, 2002;Mihajlović et al, 2020;Ristić et al, 2021).…”

Modern agribusiness within the framework of society 5.0

“…al., 2018;Vujović & Vujović, 2021). These technologies have to addresses the sustainability aspect of adopted and applied agribusiness methods.…”