Abstract:Purpose- The purpose of the present study is to review the various sustainable activities related to the marketing and to
investigate the effect of those sustainable marketing activities on people and environment. The other purpose of the
study is to investigate the availability of the sustainable products and to study the consumers and marketer's behavior
and perception towards it.
Design/methodology/approach- The study is based on the 25 literature reviews from India, USA, France, Taiwan,
Greece, New Zealand… Show more
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