“…A variety of SF business models have been identified and discussed within the literature from collaborative fashion consumption (CFC) models including renting, sharing and swapping (Pedersen and Netter, 2015; Armstrong et al , 2015; Armstrong et al , 2016a; Becker-Leifhold and Iran, 2018; Johnson et al , 2016; Strähle and Erhardt, 2017; Todeschini et al , 2017; Pal, 2017; Iran and Schrader, 2017; Zamani et al , 2017; Iran, 2018) to second-hand retailing (McColl et al , 2013; Chan et al , 2015; Strähle and Höhn, 2017; Strähle and Klatt, 2017; Pal, 2017), and upcycled goods (Janigo and Wu, 2015; Todeschini et al , 2017; Pal, 2017). Beyond business models, other studies analyse the practices of micro-organisations and their owner-managers (Leslie et al , 2014; Lewis and Pringle, 2015; Gurova and Morozova, 2016; Henninger et al , 2016; DiVito and Bohnsack, 2017).…”