“…Existing research on sustainable entrepreneurship distinguishes between two approaches to address research questions: categorizing internal and external factors that influence the adoption of sustainable entrepreneurship (Lüdeke-Freund, 2020) and focusing on challenges and opportunities at multiple levels (Johnson and Schaltegger, 2020;Kraus et al, 2018;Mendes et al, 2022). Internally, entrepreneurs' adoption of sustainable practices significantly hinges on their individual characteristics, including motivation, intent, attitude, moral antecedents, personal values, beliefs, sustainability orientation, education and cognitive factors (Muñoz, 2018;Mupfasoni et al, 2018;S anchez-Hern andez and Maldonado-Briegas, 2019;Vuorio et al, 2018). Conversely, external factors are associated with the institutional context, encompassing cultural elements, stakeholder management, normative and legal environments, the impact pathway of technical research and development, the development of financial intermediaries and the support system (Ayuso and Navarrete-B aez, 2018;Ben Youssef et al, 2018;Fischer et al, 2017;Gu and Wang, 2022;Muhammad Auwal et al, 2020;Shahid et al, 2023).…”