“…For example, individual factors include personal values, self-identity, sustainability conceptions, social orientation, and altruism (Corral-Verdugo et al, 2009;Prados-Peña et al, 2023). Firm-level drivers include the firm's absorptive capacity, top management support and culture, leadership attitudes and behaviours, and innovation characteristics (Gallego-Alvarez & Pucheta-Martínez, 2022;Martínez-Ferrero & García-Meca, 2020). External antecedents include the institutional environment, stakeholder engagement, and firm reputation (Danso et al, 2020;Li et al, 2014).…”