Sustainable Development Strategy of Chinese Animation Industry

Fan, Kuo-Kuang; Tian, Feng

doi:10.3390/su13137235

Cited by 22 publications

(21 citation statements)

References 25 publications

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“…Diamond eory is also a basic analytical framework for analyzing the opportunities and challenges that the Chinese animation industry faces. Based on this, it puts forward the Chinese animation industry's competitive advantages, hoping it will offer a reference for improving its international market competitiveness [21].…”

Section: Chinese Animation Educationmentioning

confidence: 99%

A Quasiexperimental Study on Process Verification of the Animation Teaching System under the Background of Animation-Related Majors

Wang

Manan

Ramli

et al. 2022

Scientific Programming

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This article reports the results of an experimental study during the participation in the animation teaching system (ATS) by students of Digital Media Art at Kunming University (KU) and by students of digital media technology at Hunan University of Science and Engineering (HUSE), respectively. The experimental results are used to observe whether the students' scores on their work differed after using the ATS in different program contexts. The type of experiment in this study was quasiexperiment, with one experimental group and one control group at each university. Students from both universities participated in a pretest and a posttest. In accordance with the purpose of the study, we focused data analysis on the same group of posttest scores at both universities for analysis, i.e., two experimental groups for between-group comparisons and two control groups for between-group comparisons. The Mann–Whitney U test was used for comparative and quantitative analysis. The study examined that the experiment's digital media art students outperformed the digital media technology students. The article concludes with a discussion of how the ATS should be improved and enhanced for application in different animation-related majors.

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Section: Chinese Animation Educationmentioning

confidence: 99%

A Quasiexperimental Study on Process Verification of the Animation Teaching System under the Background of Animation-Related Majors

Wang

Manan

Ramli

et al. 2022

Scientific Programming

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show abstract

“…The aesthetic perception of Chinese animation has been influenced by globalization and localization, where media technology overshadows, pressurizes, and adds difficulties to the elements such as good storytelling, and simply assumes that superficial transplantation of traditional art is sufficient to solve the problem of cognitive bias in the national style [6]. Narrowly interpreting the content as specific cultural elements and cultural props, most works lack originality, and blindly cater to secular aesthetics, resulting in bulk, large-scale assembly-line production, formulaic plots and stereotypical characters whereby it ignores the ideological core brought to the content by connotations [7]. This eventually makes Chinese animation fall into deep cultural anxiety [5].…”

Section: Chinese Animation Movies Trendmentioning

confidence: 99%

Analysis of Chinese Animation Movies and Its Impact on Cultural Identity

Wang¹,

Perumal²,

Sitharan³

2022

2nd International Conference on Creative Multimedia 2022 (ICCM 2022)

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In this era of globalization and rapidly evolving technologies, the Chinese animation industry is facing profound cultural anxiety in its development. The impact of this rapid development of Japanese and American animation has threatened the very core of its national cultural identity and the Chinese animation is in a critical period of national cultural reconstruction and high-tech integration. Chinese animation creators now have an immense task in finding ways to reconstruct their traditional national culture. This study analyses the categories of Chinese animation movies from the year 2015-to 2022 through the literature. The analysis will also contribute to the creation of more national core-oriented original content and in building the animation art and culture with lesser or no imitation of foreign cultural elements.

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“…With the rapid development of China's cultural and creative industries, under the in uence of policy guidance, nancial support, technology iteration, talent innovation, and other factors, cultural industries represented by new Chinese-style clothing, animation, etc. have gradually become the pillar industries of the national economy, and they play an important role in improving the country's cultural soft power [1]. As far as the new Chinese-style clothing (a design style that grasps the ideological connotation of Chinese style, re nes Chinese design elements, and innovates in combination with current materials and technologies) industry is concerned, enterprises continue to strengthen the cultural uniqueness, fashion, and innovation of new Chinese-style clothing products through design, giving product value soul and vitality, and then promoting the sustainable development of the new Chinese-style clothing industry [2].…”

Section: Introductionmentioning

confidence: 99%

Research on Customer Perceived Value Evaluation of New Chinese-Style Clothing Based on PSO-BP Neural Network

Shu

2022

Scientific Programming

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In the current era that consumers pursue personalized experience, in order to optimize the customer experience of new Chinese-style clothing products and improve the evaluation procedures of new Chinese-style clothing products, based on the theory of customer perceived value, this paper constructs the evaluation index and evaluation model of new Chinese-style clothing customer perceived value. This study is divided into three stages: firstly, through literature research and interview, thirty-seven elements of the evaluation index of customer perceived value of new Chinese-style clothing are defined; secondly, through questionnaire survey and exploratory factor analysis, seven dimensions of the evaluation index of the customer perceived value of new Chinese-style clothing were extracted, which were cultural and educational value, aesthetic value, creative value, green value, engineering value, social value, and quality value, respectively; thirdly, we propose a PSO-BP neural network to evaluate the customer perceived value of new Chinese-style clothing, and we choose twenty-two and eight new Chinese-style clothing as training samples and test samples, respectively. The experimental results show that the PSO-BP neural network can accurately evaluate the customer perceived value of new Chinese-style clothing, and its error is controlled by 2.5% compared with the traditional BP neural network. The research results show that enterprises can improve the quality of product design through the new Chinese-style clothing customer perceived value evaluation indicators and models, and then improve their sustainable competitive advantage, so as to achieve the sustainable development of the new Chinese-style clothing industry ultimately.

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Sustainable Development Strategy of Chinese Animation Industry

Cited by 22 publications

References 25 publications

A Quasiexperimental Study on Process Verification of the Animation Teaching System under the Background of Animation-Related Majors

A Quasiexperimental Study on Process Verification of the Animation Teaching System under the Background of Animation-Related Majors

Analysis of Chinese Animation Movies and Its Impact on Cultural Identity

Research on Customer Perceived Value Evaluation of New Chinese-Style Clothing Based on PSO-BP Neural Network

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